Disability Solutions is hiring: Customer Marketing Manager, Organized Customer i

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple and compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with network partners (e.g., field reps, account managers, contracting teams, analytics). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs. This Customer Marketing Manager is integral to successfully delivering the Respiratory Marketing Vision. This position will be responsible for messaging and tactics for Organized Customers (e.g., payers, practice managers, financial decision makers). Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers Content Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates edits and adjustments from compliance/regulatory partners Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns Contributes to initiatives that have broader organizational impact across the Marketing Function and Genentech strategic priorities Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support). Customer Understanding - I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Bachelor's degree ~ One year of marketing experience or an MBA ~4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) Marketing experience in relevant industries Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes This position is based in South San Francisco, CA and offers a hybrid schedule working from the office three days per week. Relocation assistance is not available for this job posting. A discretionary annual bonus may be available based on individual and Company performance. I seek answers through experiments, data and debate, and act on facts It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants .