Lush Fresh Handmade Cosmetics
Public Relations Coordinator Job at Lush Fresh Handmade Cosmetics in New York
Lush Fresh Handmade Cosmetics, New York, NY, US, 10261
Overview We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.
Who we are
Lush is a British company, founded in 1995 and an inventor, manufacturer and retailer of fresh handmade cosmetics, such as the fizzing Bath Bomb and solid Shampoo Bars. Lush leads the beauty industry in reducing packaging by selling products that can be used without excess packaging. Lush operates in 50 countries with over 900 shops, 38 websites shipping worldwide and digital communities in over 30 languages. Lush has a campaigning heart and a mission to create products for every need and to promote a cosmetic revolution to save the planet. Lush operates a policy against animal testing and often supports grassroots activist groups campaigning for social justice.
The Role
With the introduction of Lush’s social media policy in 2021, PR is more important than ever in reaching new and current Lush customers, driving brand awareness, and creating brand affinity and loyalty. We are looking to continue building a strong, dynamic PR team to communicate this to the masses through the media.
We are looking for a Public Relations Coordinator to help share everything Lush has to offer with the media and content creators. This role involves understanding Lush and its values, and contributing to building our brand reputation among journalists and key opinion leaders.
You will work alongside the wider team, reporting to the Senior PR Lead and bringing the Lush passion and culture, along with a can-do attitude, creativity and a fresh perspective to undertake the following responsibilities:
Responsibilities
Assist the Senior PR Lead and collaborate with PR specialist peers to develop and implement seasonal and ongoing PR strategies for both the US and Canada, aimed at generating earned media coverage that enhances brand discovery and sales
Support and help to execute PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals on a national and regional level
Build media and influencer relationships across the US and Canada, discover and connect with new contacts, and maintain master contact lists for press and influencers
Collaborate with the PR team to ideate and execute press mailers, placing products with editors and key opinion leaders to drive authentic content and foster brand relationships
Seek creative ways to amplify brand and product reach through earned media and influencer coverage
Contribute to the department’s editorial pitching calendar and identify story opportunities based on current events and trends
Track and report on project and campaign results and compile monthly market reports showing impact and relevance
Perform other duties as required by the Senior PR Lead and PR Specialists
Qualifications
Required:
1-2 years of communications experience with an understanding of new and developing communications tools
Confidence to network and the ability to build new connections
Ability to oversee the maintenance of master contact lists for the press
Articulate with strong writing skills and the ability to confidently discuss the brand, its products and core values
Strong ability to establish and maintain effective working relationships internally and externally
Self-motivated with outstanding communication skills
Natural storyteller with a genuine interest in Lush, its values, ethics and people
Proactive with the ability to focus, prioritize and multitask in a fast-paced environment
Agile and flexible working style with strong time management and attention to detail
Comfort with public speaking and presenting
Ability to host press and influencers at events and Lush retail locations as needed
Ability to travel as needed
Preferred:
1+ year of agency experience
Experience working with media and/or influencers
Experience building media and influencer relationships across the US and Canada
Experience supporting PR activations for product and brand moments to elevate awareness, brand love and metrics on a national and regional level
Location: Remote - United States (NYC strongly preferred)
Salary Range: $50,000 - $63,700 USD
Recruitment Process Overview:
We are an equal opportunity employer and celebrate the diversity of our staff. We thank all interested applicants; however, only candidates with relevant attributes will be contacted.
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