Senior Federal Marketer Job at Guidon in Indianapolis

Company Overview

Guidon Design is a Service-Disabled Veteran-Owned Small Business. We are a leader in sustainable Architecture+Engineering. As multidisciplinary designers, we collaborate to develop creative, cost-effective, and sustainable solutions that help meet our clients’ goals. Our services include Architecture, Interior Design, Sustainability Consulting & Designing, Civil Engineering, Structural Engineering, Mechanical Engineering, Electrical Engineering, and Plumbing Design. Project types include healthcare, government, housing, federal and education facilities. We elevate our communities through the design and development of our projects. Our reputation for design excellence is created by our ability to solve complex challenges with clear solutions, while being responsive to how the space will impact people and their communities. We exist to improve lives and empower people!

Job Purpose

Lead Guidon’s federal marketing and own the proposal lane. You will build federal market presence (positioning, visibility, associations/speaking, targeted campaigns) and run compliant, compelling SF330/RFP pursuits from kickoff through interviews. This is a hands‑on role that partners with the VP of Federal on strategy and the Director of Marketing on alignment and resources, and mentors a Federal Marketing Coordinator.

Qualifications

• Bachelor’s degree (related field)
• 7–10+ years A/E/C federal marketing & proposal leadership (SF330 expert)
• Agency familiarity (e.g., VA, USACE, NAVFAC, DHA, IHS) and IDIQ/MATOC experience
• Demonstrated success building federal market presence (associations/speaking, abstracts, targeted campaigns) and leading complex, compliant proposals
• APMP Practitioner and/or CPSM preferred
• Adobe InDesign; Microsoft 365; CRM (Unanet) experience a plus

Skills

• Strategic federal marketing planning and positioning; audience segmentation; message/offer development
• Working knowledge of the Federal Acquisition Regulation (FAR) and federal A/E procurement processes (Brooks Act/Qualifications-Based Selection)
• Win-focused story and compliance discipline (compliance matrices, schedules, pink/red cadence)
• Interview/orals storyboarding and coaching for shortlist teams
• CPARS and client debrief program ownership; translating lessons into improvements
• Teaming/JV coordination; subconsultant database enablement and joint positioning messaging
• Strong writing/editing and visual communication; Adobe InDesign proficiency
• CRM hygiene and pipeline analytics; comfortable directing coordinator-level execution

Qualities

Process-inclined, proactive, clear communicator, deadline-driven, trustworthy, and motivated by the “chase.”

Responsibilities

• Federal Marketing & Positioning
  • Build the federal marketing plan (audiences, messages, channels, calendar) in alignment with federal go-to-market priorities
  • Develop the federal brand platform & positioning; maintain proof points and differentiators
  • Lead market research & insights: agency budgets/priorities, decision maps, competitive intel—package into short briefs for BD/seller-doers
  • Drive associations & speaking (e.g., SAME/ADC/HFI): membership strategy, abstracts, and participation; coordinator supports submittals/logistics
  • Oversee federal content & thought leadership cadence (case stories, outcomes, lessons learned); coordinator drafts assets; Comms/Brand edits and publishes
  • Own teaming/JV positioning: joint value propositions and positioning messaging; Comms/Brand creates design assets
• Events / PR / Digital Campaigns
  • Define briefs/targets for federal events, PR, and digital campaigns; Comms/Brand manages channel execution
  • Coordinate conference planning and follow-up workflows (lists and touch plans) with BD and coordinator support
  • Ensure federal web pages and landing pages reflect current priorities; partner with Comms/Brand on updates
• Proposal Leadership
  • Lead SF330/RFP/IDIQ/MATOC pursuits end-to-end: kickoff and win themes, author plan, compliance matrix, pink/red reviews, production, submittal
  • Coach shortlist interviews: storyboards, value messages, rehearsals; PMs/Seller-Doers present
  • Maintain SF330 standards/templates and Part II library; coordinator maintains the library and assembles sections
  • Manage subconsultant database and teaming documentation with coordinator support
• Reputation & Monetization
  • Own the CPARS program cadence and follow-ups; coordinator administers system inputs and PM communications
  • Lead client debrief scheduling, synthesis, and action tracking
  • Coordinate contract monetization across active federal vehicles: task-order pursuit plans and post-award continuity
• Standards, Data & Vendors
  • Ensure CRM accuracy and roll up federal insights and pipeline views; coordinator handles data entry; Director of Marketing owns system governance
  • Compile and analyze metrics (shortlist, win rate, interview conversion, CPARS trend, visibility/campaign signals) with monthly reporting
  • Request and brief vendors (e.g., social/content support, SF330 surge, interview coaching); Director of Marketing owns budget and approvals

Evaluation Metrics

• Guidon has established four Core Behaviors that all Team Members are expected to uphold.
• Proposals: shortlist ratio, win rate, on-time delivery, zero major compliance findings, interview conversion
• Marketing: growth in qualified visibility signals (speaking slots, downloads, targeted list engagement), association presence
• Reputation & monetization: CPARS trend and closed-loop improvements; client debrief actions; task-order flow on active vehicles
• Operations: CRM hygiene, accuracy of federal views, effective mentorship and task delegation to the coordinator

Professional Development, Technical Education & Training

• Establish annual education and training plans and goals for self.
• Meet or exceed professional standards of work.
• Actively pursue personal continuing education.
• Bid/Proposal Foundation Certification (CF APMP) or Certified Professional Services Marketer (CPSM) credential desired.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Architecture and Planning