GoPro
Global Media Relations & Influencer Marketing Manager
GoPro, San Diego, California, United States, 92189
Location: Flexible. This role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're within proximity to the Carlsbad, CA office.
The Role This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.
The person in this role will be responsible for…
Product Launches Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.
Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials
Support in-person launch events and manage product review processes
Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing
Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.
The Current Lead GoPro’s News Blog,
The Current , overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.
Own and manage the publishing calendar
Write and publish 2-3 posts per month
Deliver clear, engaging and polished writing
Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)
Troubleshoot and resolve page or HTML issues as needed
Influencer Marketing Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)
Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships
Assist with influencer activations:
Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications
On-site: host creators and provide event support
Post-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations
Media Relations Operations Reporting, pitching and operations
Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams
Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc
Update and maintain the GoPro media database and deploy database-wide updates as-needed
Coordinate press briefings at key trade shows and events
Support Marketing Operations team in preparing seeded product
Skills We’re Excited About
Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience
Understanding of tech media landscape and proven relations with media
Content calendar management, experience at a publishing house
Confident public speaker; comfortable on-camera/demoing products
Ability to manage multiple tasks, projects, and budgets
Creative thinker
Self starter with “Get’r done” attitude
Travel is required – 30%
Software Tool Skills We’re Excited About
Media Monitoring tools: Meltwater or similar
CMS: Content Stack or similar/HTML Coding
Project Management: Wrike or similar
Data: Excel Mastery
Social Media tools: GRIN/Sprout or similar
Why Work With Us? Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.
Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
Get your very own GoPro camera + gear
Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Generous time off policy
12 weeks paid parental leave for new parents
Pre-tax and Roth 401(k) options
Discounted employee stock purchase plan (ESPP)
LiveHealthy monthly wellness reimbursement
Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
Innovative remote-friendly wellness classes and events
Flexible work arrangements
Monthly phone and internet reimbursement
Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
GoPro is proud to be an Equal Opportunity Employer.
The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
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The Role This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. Success in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories.
The person in this role will be responsible for…
Product Launches Contribute to all PR-related aspects of GoPro product launches, ensuring consistent, high-quality execution.
Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials
Support in-person launch events and manage product review processes
Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing
Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility.
The Current Lead GoPro’s News Blog,
The Current , overseeing the content calendar, content creation, publishing and functionality across all regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales.
Own and manage the publishing calendar
Write and publish 2-3 posts per month
Deliver clear, engaging and polished writing
Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)
Troubleshoot and resolve page or HTML issues as needed
Influencer Marketing Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, TikTok, YouTube)
Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships
Assist with influencer activations:
Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications
On-site: host creators and provide event support
Post-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations
Media Relations Operations Reporting, pitching and operations
Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams
Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc
Update and maintain the GoPro media database and deploy database-wide updates as-needed
Coordinate press briefings at key trade shows and events
Support Marketing Operations team in preparing seeded product
Skills We’re Excited About
Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience
Understanding of tech media landscape and proven relations with media
Content calendar management, experience at a publishing house
Confident public speaker; comfortable on-camera/demoing products
Ability to manage multiple tasks, projects, and budgets
Creative thinker
Self starter with “Get’r done” attitude
Travel is required – 30%
Software Tool Skills We’re Excited About
Media Monitoring tools: Meltwater or similar
CMS: Content Stack or similar/HTML Coding
Project Management: Wrike or similar
Data: Excel Mastery
Social Media tools: GRIN/Sprout or similar
Why Work With Us? Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.
Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
Get your very own GoPro camera + gear
Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Generous time off policy
12 weeks paid parental leave for new parents
Pre-tax and Roth 401(k) options
Discounted employee stock purchase plan (ESPP)
LiveHealthy monthly wellness reimbursement
Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources
Innovative remote-friendly wellness classes and events
Flexible work arrangements
Monthly phone and internet reimbursement
Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
GoPro is proud to be an Equal Opportunity Employer.
The pay range for this role is between $88,400 - $104,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
#J-18808-Ljbffr