Associate Director, US HCP Marketing, Elacestrant

Overview

The Associate Director, US HCP Marketing will be responsible for developing and executing a comprehensive peer-to-peer engagement strategy to support the growth of elacestrant (Orserdu) in metastatic breast cancer. This individual will lead initiatives that connect, educate, and empower medical oncologists and digital opinion leaders (DOLs) through peer-to-peer education, scientific exchange, and high-impact in-person and digital experiences.

This role requires strong collaboration with cross-functional partners - including medical affairs, commercial, and digital/omnichannel - to ensure scientifically credible, compliant, and strategically aligned execution. The ideal candidate will combine deep understanding of oncology marketing with innovative thinking to elevate Orserdu's visibility and relevance among breast cancer experts and the broader HCP community.

Responsibilities

Peer-to-Peer Engagement & Scientific Leadership Develop and lead the

Peer-to-Peer (P2P) marketing strategy

for elacestrant, driving engagement among medical oncologists, thought leaders, and digital opinion leaders (DOLs). Identify, engage, and partner with key

breast cancer experts

to foster scientific exchange and enhance brand advocacy. Plan and execute

advisory boards , expert panels, and peer learning forums that capture actionable insights and strengthen Orserdu's positioning. Collaborate with Medical Affairs and Commercial teams to develop

speaker training programs

and ensure compliant execution of P2P initiatives. Oversee creation and dissemination of

speaker decks, symposium content, and congress booth experiences , ensuring alignment with brand strategy. Lead booth and additional sponsorship and advertising content including peer interaction strategies at major oncology congresses (e.g., ASCO, SABCS, ESMO). Content Development & Digital Amplification Partner with agency and internal creative teams to develop

scientific speaker decks , modular presentations, and visual assets optimized for HCP audiences. Leverage

AI tools

to

scale video and digital content

(e.g., expert interviews, panel highlights, congress recaps) for use across social media, websites, and HCP education platforms. Collaborate with Digital and Analytics teams to measure reach, engagement, and impact of P2P and DOL-driven campaigns. Drive cross-channel amplification of peer-led content to expand awareness and understanding of elacestrant's clinical value. Strategic Planning & Execution Partner with brand and field teams to ensure integration of P2P activities within the broader

omnichannel brand strategy . Develop an annual

P2P marketing plan , including budget allocation, resourcing, KPIs, and performance tracking. Lead

vendor and agency management , ensuring timely and high-quality delivery of educational content and peer engagement programs. Collaborate with compliance, regulatory, and legal functions to ensure all materials and engagements meet industry standards. Data, Insights, and Optimization Establish and track

P2P and DOL engagement metrics , analyzing effectiveness and identifying opportunities for improvement. Utilize insights from advisory boards, expert feedback, and digital analytics to inform ongoing strategy refinement. Identify emerging thought leaders and trends in oncology to maintain a dynamic, relevant P2P ecosystem. Qualifications

Bachelor's degree required; MBA, MPH, or advanced science degree preferred. Minimum

6 years of pharmaceutical marketing experience , with at least

2 years in peer-to-peer, medical education, or HCP engagement roles . Experience leading

advisory boards, speaker programs, or congress activations

in oncology or specialty markets preferred. Demonstrated ability to be agile and adaptable in a fast-paced commercial environment Strong understanding of

breast cancer landscape , medical oncologist community, and digital engagement trends. Proven ability to work effectively with

Medical Affairs, Compliance, Regulatory, and Legal

teams. Demonstrated experience leveraging

AI and digital tools

for content creation, personalization, or amplification. Exceptional project management, communication, and stakeholder relationship skills. Willingness to travel (approximately 15%) for congresses, meetings, and field events.

Why Join Us?

This role offers a unique opportunity to shape how

elacestrant (Orserdu)

connects with the oncology community - blending scientific credibility with modern engagement strategies. You will play a critical role in driving peer influence, thought leadership, and education that impact patient care in metastatic breast cancer.

Menarini Stemline is committed to diversity, inclusion, and scientific excellence. We value innovative thinkers passionate about transforming the way oncology brands engage the medical community.

Please note : this position is classified as a corporate office position. In accordance with the New York employer convenience rule, Stemline will withhold New York state income taxes for all corporate office employees, regardless of whether these employees work in New York or remotely.

Base Salary Range of $145k - $190k (plus (incentive compensation) package). Menarini Stemline offers generous compensation and benefits packages, including Short- and Long-Term Incentive Programs, Fidelity 401(k) (with company match), Anthem Premier PPO and HDHP insurance plans, Company paid Basic Life & AD&D insurance and pre-tax FSA/HSA programs.

Menarini Stemline is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

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