Discovery Senior Living
Marketing Copywriter Intern
Discovery Senior Living, Bonita Springs, Florida, United States, 33923
POSITION SUMMARY
Under direct supervision, the Marketing Copywriter Intern supports the STAT Marketing team by creating clear, compelling copy for multi-channel campaigns and website content across our family of Management Companies. This role will gain hands-on experience in brand storytelling, campaign and content strategy while collaborating closely with designers, ManCo Marketing leaders, and subject-matter experts. The intern will help ensure all messaging aligns with brand standards and engages our diverse audiences to support community lead generation and brand awareness efforts.
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ESSENTIAL DUTIES AND RESPONSIBILITIES **
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Write and edit marketing copy for print and email campaigns, social media, and digital ads that reflect brand voice and strategy
Assist with concepting and drafting content for integrated campaigns, including headlines, taglines, and calls-to-action
Research industry trends, audience insights, and competitive messaging to inform creative direction
Proofread and fact-check copy for accuracy, grammar, and style consistency
Collaborate with designers and ManCo Marketing Leaders to develop cohesive, visually aligned content that speaks to the uniqueness of each community and local market
Maintain an organized library of content assets and version control for all copy projects
Write and edit website copy to support marketing initiatives across our Management Companie
Assist marketing team with essential administrative projects or duties
Qualifications
Current college student or Bachelor’s degree in Marketing, Communications, Public Relations or similar field preferred
Knowledge of content management systems and marketing automation systems including HubSpot preferred
Computer proficiency; knowledge of Microsoft Suite
Excellent short-form and long-form writing skills in a variety of voices and tones
Solid grammar, editing and proofreading capabilities
Social fluency and a solid understanding of how to drive conversation and engagement across digital channels
Ability to think strategically and conceptualize creatively
Ability to take direction and manage multiple responsibilities and deadlines in a fast-paced environment
Ability to build relationships and articulate ideas well
Good understanding of the latest marketing trends and techniques
Must have a passion for marketing
Excellent organizational, verbal, written communication skills
Strong interpersonal skills that encourage team cooperation
Organized with pleasant demeanor and strong ambition
ENVIRONMENTAL ADAPTABILITY
• Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the Team Member is regularly required to talk or hear. The Team Member is frequently required to sit; use hands to finger, handle, or feel and reach with hands and arms. The Team Member is occasionally required to stand and walk. The Team Member must regularly lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.
Under direct supervision, the Marketing Copywriter Intern supports the STAT Marketing team by creating clear, compelling copy for multi-channel campaigns and website content across our family of Management Companies. This role will gain hands-on experience in brand storytelling, campaign and content strategy while collaborating closely with designers, ManCo Marketing leaders, and subject-matter experts. The intern will help ensure all messaging aligns with brand standards and engages our diverse audiences to support community lead generation and brand awareness efforts.
**
ESSENTIAL DUTIES AND RESPONSIBILITIES **
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Write and edit marketing copy for print and email campaigns, social media, and digital ads that reflect brand voice and strategy
Assist with concepting and drafting content for integrated campaigns, including headlines, taglines, and calls-to-action
Research industry trends, audience insights, and competitive messaging to inform creative direction
Proofread and fact-check copy for accuracy, grammar, and style consistency
Collaborate with designers and ManCo Marketing Leaders to develop cohesive, visually aligned content that speaks to the uniqueness of each community and local market
Maintain an organized library of content assets and version control for all copy projects
Write and edit website copy to support marketing initiatives across our Management Companie
Assist marketing team with essential administrative projects or duties
Qualifications
Current college student or Bachelor’s degree in Marketing, Communications, Public Relations or similar field preferred
Knowledge of content management systems and marketing automation systems including HubSpot preferred
Computer proficiency; knowledge of Microsoft Suite
Excellent short-form and long-form writing skills in a variety of voices and tones
Solid grammar, editing and proofreading capabilities
Social fluency and a solid understanding of how to drive conversation and engagement across digital channels
Ability to think strategically and conceptualize creatively
Ability to take direction and manage multiple responsibilities and deadlines in a fast-paced environment
Ability to build relationships and articulate ideas well
Good understanding of the latest marketing trends and techniques
Must have a passion for marketing
Excellent organizational, verbal, written communication skills
Strong interpersonal skills that encourage team cooperation
Organized with pleasant demeanor and strong ambition
ENVIRONMENTAL ADAPTABILITY
• Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the Team Member is regularly required to talk or hear. The Team Member is frequently required to sit; use hands to finger, handle, or feel and reach with hands and arms. The Team Member is occasionally required to stand and walk. The Team Member must regularly lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.