Senior Vice President of Growth Marketing

Senior Vice President of Growth Marketing About the Company A prominent provider of credit services, dedicated to helping individuals manage their credit effectively. Industry Internet Type Privately Held Founded 1995 Employees 501-1000 Categories Credit Credit Reports Credit and Collection Curated Web Information Services Services Analytics Credit Bureau Finance Information Technology Specialties Financial Credit Internet Business Classifications SAAS B2B About the Role The Company is eager to find a dynamic Senior Vice President of Growth Marketing to spearhead our growth initiatives for marketing services. The ideal candidate will be instrumental in crafting and implementing a robust marketing strategy that elevates the company to the forefront of the advertising technology and marketing industry. This role includes creating integrated marketing campaigns, managing a diverse cross-channel budget, and setting best practices to optimize ROI. You will mentor and manage a talented team, cultivating a culture rich in innovation and ensuring cohesive alignment with our integrated growth strategy. To succeed in this position, applicants must possess a minimum of 15 years of marketing experience, with 10 years in high-level marketing leadership roles. A strong grasp of data-driven marketing, extensive knowledge of the advertising technology landscape, and proven capability in leading and expanding marketing teams are essential. You should be well-versed in go-to-market strategies, customer journey mapping, and exhibit exceptional stakeholder management skills. The perfect candidate will be a strategic thinker with a data-oriented mindset, able to creatively address challenges and achieve results while planning for the future. Excellent communication skills, proficiency in market analysis, and the ability to influence various levels within the organization are a must. Hiring Manager Title Chief Marketing Officer, Experian Financial and Marketing Services Travel Percent Less than 10% Functions Marketing