Eden
Director of Sales and Marketing
Company:
Eden Health Club
Location:
Denver, CO (On-site)
Eden Health Club is not just a gym. We are a flagship of Healthcare 3.0 — a wellness ecosystem integrating fitness, recovery, aesthetics, nutrition, telehealth, and pharmacy. Our mission: to help members look better, feel better, and live better through a personalized, affordable, and holistic approach to health.
We are in the middle of a critical scale‑up: our mandate is to prove the business model for profitability here in Denver before expanding to multiple markets.
Role Overview We are seeking a Director of Sales Strategy & Execution to lead Eden Health Club’s commercial turnaround. This director‑level role has one singular mission: establish product–market fit and drive revenue to profitability, using any channel necessary.
You will act as architect, operator, and leader: designing strategy, testing channels, and executing until we find the repeatable path to growth. Whether through direct membership sales, corporate partnerships, referral networks, digital funnels, or new service bundles, you own the mandate to crack the code.
Key Responsibilities
Turnaround Strategy & Product–Market Fit
Identify, test, and validate the channels that deliver profitable member and service growth.
Rapidly design experiments across multiple sales motions (B2C, B2B, partnerships, digital campaigns).
Establish clear metrics and milestones toward profitability.
Execution & Ownership
Personally drive early sales and partnership closings to set the pace.
Build the infrastructure (processes, pipelines, CRM, reporting) for scale.
Translate insights into actionable playbooks that can be replicated across future clubs.
Leadership & Team Building
Recruit and train a lean, high-performance sales team.
Create a culture of accountability, hustle, and mission alignment.
Report directly to founders with transparency and data-driven insights.
Cross-Functional Alignment
Partner with marketing on lead generation and campaigns.
Collaborate with fitness, functional, recovery, and aesthetic teams to package compelling service bundles.
Align with finance on pricing, profitability targets, and incentive models.
What Success Looks Like (6 Months)
Product–market fit proven for Eden Health Club offerings.
A repeatable, profitable sales model in place (with clear CAC, LTV, and payback metrics).
Consistent achievement of revenue and profitability milestones.
A trained and motivated sales team executing at a high level.
Qualifications
7+ years of sales leadership experience, with at least 3 at the Director level or equivalent.
Proven ability to identify and establish product–market fit in a new or evolving business.
Track record of turning around or scaling a sales engine to profitability.
Comfort operating in ambiguity, testing fast, and pivoting until the model works.
Strong analytical acumen — understands CAC/LTV dynamics, funnel metrics, and unit economics.
Experience in fitness, wellness, healthcare services, or consumer subscription models strongly preferred.
Entrepreneurial grit: thrives in fast‑paced, founder‑led environments.
Compensation
Competitive base salary with aggressive performance incentives tied to revenue and profitability. (120k + bonus/commission)
Equity opportunity as Eden expands into multiple Health Club markets.
Benefits package including healthcare, wellness perks, and Eden Health Club membership.
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Eden Health Club
Location:
Denver, CO (On-site)
Eden Health Club is not just a gym. We are a flagship of Healthcare 3.0 — a wellness ecosystem integrating fitness, recovery, aesthetics, nutrition, telehealth, and pharmacy. Our mission: to help members look better, feel better, and live better through a personalized, affordable, and holistic approach to health.
We are in the middle of a critical scale‑up: our mandate is to prove the business model for profitability here in Denver before expanding to multiple markets.
Role Overview We are seeking a Director of Sales Strategy & Execution to lead Eden Health Club’s commercial turnaround. This director‑level role has one singular mission: establish product–market fit and drive revenue to profitability, using any channel necessary.
You will act as architect, operator, and leader: designing strategy, testing channels, and executing until we find the repeatable path to growth. Whether through direct membership sales, corporate partnerships, referral networks, digital funnels, or new service bundles, you own the mandate to crack the code.
Key Responsibilities
Turnaround Strategy & Product–Market Fit
Identify, test, and validate the channels that deliver profitable member and service growth.
Rapidly design experiments across multiple sales motions (B2C, B2B, partnerships, digital campaigns).
Establish clear metrics and milestones toward profitability.
Execution & Ownership
Personally drive early sales and partnership closings to set the pace.
Build the infrastructure (processes, pipelines, CRM, reporting) for scale.
Translate insights into actionable playbooks that can be replicated across future clubs.
Leadership & Team Building
Recruit and train a lean, high-performance sales team.
Create a culture of accountability, hustle, and mission alignment.
Report directly to founders with transparency and data-driven insights.
Cross-Functional Alignment
Partner with marketing on lead generation and campaigns.
Collaborate with fitness, functional, recovery, and aesthetic teams to package compelling service bundles.
Align with finance on pricing, profitability targets, and incentive models.
What Success Looks Like (6 Months)
Product–market fit proven for Eden Health Club offerings.
A repeatable, profitable sales model in place (with clear CAC, LTV, and payback metrics).
Consistent achievement of revenue and profitability milestones.
A trained and motivated sales team executing at a high level.
Qualifications
7+ years of sales leadership experience, with at least 3 at the Director level or equivalent.
Proven ability to identify and establish product–market fit in a new or evolving business.
Track record of turning around or scaling a sales engine to profitability.
Comfort operating in ambiguity, testing fast, and pivoting until the model works.
Strong analytical acumen — understands CAC/LTV dynamics, funnel metrics, and unit economics.
Experience in fitness, wellness, healthcare services, or consumer subscription models strongly preferred.
Entrepreneurial grit: thrives in fast‑paced, founder‑led environments.
Compensation
Competitive base salary with aggressive performance incentives tied to revenue and profitability. (120k + bonus/commission)
Equity opportunity as Eden expands into multiple Health Club markets.
Benefits package including healthcare, wellness perks, and Eden Health Club membership.
#J-18808-Ljbffr