TikTok
Vertical Product Marketing Marketing, Tech - Product and Client Solutions
TikTok, San Jose, California, United States, 95199
Vertical Product Marketing Manager – Product and Client Solutions, Tech
We are seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This role focuses on a single sales vertical (e.g., CPG, Media & Entertainment) and drives the activation strategy, revenue, and full‑funnel execution for that vertical.
Responsibilities
Own the activation strategy & revenue for the assigned vertical with a full‑funnel focus.
Drive revenue & scaled activation through sales enablement.
Be the expert on vertical and customer needs with deep product suite knowledge.
Partner with cross‑functional teams to accelerate vertical product adoption.
Collaborate closely with sales to understand pain points, define business requirements, and prioritize solutions influencing product development.
Lead vertical opportunity assessment, gather customer feedback, and represent the vertical with product teams.
Maintain strong understanding of the broader TikTok ecosystem and competitive landscape to develop vertical activations.
Qualifications Minimum Qualifications
Revenue‑driven mindset in all decisions.
BA/BS degree.
5+ years of experience in Product Marketing or Product Strategy with advertising products (tech client experience a plus).
Experience in mid‑funnel and lower‑funnel performance.
5+ years of significant experience in a specific industry vertical.
Experience partnering with and influencing product teams to represent market requirements.
Experience partnering with and influencing sales teams and developing go‑to‑market strategies.
Preferred Qualifications
3+ years of lower‑funnel and mid‑funnel/performance advertising experience.
Strong communication and case‑building skills.
About TikTok TikTok is the leading destination for short‑form mobile video. Our global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of our mission. Our innovative product helps people authentic‑ly express themselves and connect. We value curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive workplace where all employees are valued for their unique perspectives. We celebrate diversity and aim to reflect the communities we serve.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected characteristics. Please request accommodation by visiting: https://tinyurl.com/RA-request.
Job Information Compensation: Base salary range $103,200 – $244,889 annually (varies by experience and location). Additional bonuses, stock units, and benefits are included. Benefits include medical, dental, vision, 401(k) match, paid parental leave, and more.
Seniority Level
Mid–Senior level
Employment Type Full‑time
Job Function
Marketing and Sales
Technology, Information and Internet (Industry)
#J-18808-Ljbffr
Responsibilities
Own the activation strategy & revenue for the assigned vertical with a full‑funnel focus.
Drive revenue & scaled activation through sales enablement.
Be the expert on vertical and customer needs with deep product suite knowledge.
Partner with cross‑functional teams to accelerate vertical product adoption.
Collaborate closely with sales to understand pain points, define business requirements, and prioritize solutions influencing product development.
Lead vertical opportunity assessment, gather customer feedback, and represent the vertical with product teams.
Maintain strong understanding of the broader TikTok ecosystem and competitive landscape to develop vertical activations.
Qualifications Minimum Qualifications
Revenue‑driven mindset in all decisions.
BA/BS degree.
5+ years of experience in Product Marketing or Product Strategy with advertising products (tech client experience a plus).
Experience in mid‑funnel and lower‑funnel performance.
5+ years of significant experience in a specific industry vertical.
Experience partnering with and influencing product teams to represent market requirements.
Experience partnering with and influencing sales teams and developing go‑to‑market strategies.
Preferred Qualifications
3+ years of lower‑funnel and mid‑funnel/performance advertising experience.
Strong communication and case‑building skills.
About TikTok TikTok is the leading destination for short‑form mobile video. Our global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of our mission. Our innovative product helps people authentic‑ly express themselves and connect. We value curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive workplace where all employees are valued for their unique perspectives. We celebrate diversity and aim to reflect the communities we serve.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected characteristics. Please request accommodation by visiting: https://tinyurl.com/RA-request.
Job Information Compensation: Base salary range $103,200 – $244,889 annually (varies by experience and location). Additional bonuses, stock units, and benefits are included. Benefits include medical, dental, vision, 401(k) match, paid parental leave, and more.
Seniority Level
Mid–Senior level
Employment Type Full‑time
Job Function
Marketing and Sales
Technology, Information and Internet (Industry)
#J-18808-Ljbffr