Aspen Dental
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Manager, Social Media
role at
Aspen Dental .
The Aspen Group is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states. TAG powers five leading consumer healthcare brands: Aspen Dental, Clear Choice Dental Implant Centers, WellNow, Urgent Care, Motto Clear Aligners and Chapter Aesthetic Studio. Each brand benefits from TAG’s community of experts, resources, and commitment to delivering smarter, more accessible care at scale.
About the Role We are seeking a Manager, Social Media to lead the strategy and execution that will fuel growth for the Motto Clear Aligners brand—one of ADMI’s/TAG's fastest‑growing categories. This is a unique opportunity to shape a disruptive brand in the dental space by building breakthrough social programs that grow community, deepen engagement, and drive measurable business impact.
The ideal candidate is a data‑driven social guru who thrives at the intersection of creativity and analytics. You’ll set the vision for our owned and earned channels, leveraging insights and performance metrics to continuously optimize campaigns. At the same time, you’ll roll up your sleeves to bring bold ideas to life, ensuring every post, partnership, and conversation builds awareness, strengthens consumer trust, and converts interest into action.
Position Responsibilities
Oversee and lead a team of Social Media Content Creators.
Lead social strategy implementation to build and improve awareness, consideration, and conversion.
Monitor and manage response efforts via Motto Clear Aligners’ social media properties, including Facebook, Instagram, TikTok, and LinkedIn.
Collaborate with patients, doctors, office teams, and influencers to develop content aligned with brand goals.
Optimize listening, engagement, and complaint‑resolution protocols; monitor online dialogue for emerging issues and trends.
Support evolution of strategy to drive patient engagement, acquisition, advocacy, and improved awareness/conversion.
Monitor non‑brand digital properties for emerging issues and trends.
In collaboration with paid media partners, support analysis and optimization of social marketing campaigns using analytics platforms such as Google Analytics, Facebook Insights, Twitter Analytics, etc.
Support research and development of strategic programs for the social marketing channel.
Serve as liaison with Motto Clear Aligners operations and field teams.
Report monthly on results and trends for online reputation and community engagement.
Requirements
B.A. or B.S. degree in marketing, communications, or related field.
Passion for marketing technology and staying current with modern digital marketing conventions.
5‑7 years of marketing/communications experience (agency experience a plus) managing day‑to‑day operations of social media marketing channels for employer and consumer brands.
Demonstrated experience with digital analytics platforms and tools such as Google Analytics, Facebook Insights, Twitter Analytics, LinkedIn Careers Page Administrator, Microsoft Excel, etc.
Prior experience in marketing for a large regional or national retail organization a plus.
Experience in online review management systems (e.g., Reputation.com, Talkwalker, Comparably) a plus.
Experience managing digital ad campaigns, DMP integration, DSP management, and CRM integration a plus.
Google Analytics Qualified Individual (GAQI) and Project Management Institute Certification (PMI) a plus.
Salary & Benefits Annual pay range:
$82,000 – $99,000 , plus bonus/incentives.
Benefits include paid time off, health, dental, vision, and a 401(k) savings plan with match.
California Applicants If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees.
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Manager, Social Media
role at
Aspen Dental .
The Aspen Group is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states. TAG powers five leading consumer healthcare brands: Aspen Dental, Clear Choice Dental Implant Centers, WellNow, Urgent Care, Motto Clear Aligners and Chapter Aesthetic Studio. Each brand benefits from TAG’s community of experts, resources, and commitment to delivering smarter, more accessible care at scale.
About the Role We are seeking a Manager, Social Media to lead the strategy and execution that will fuel growth for the Motto Clear Aligners brand—one of ADMI’s/TAG's fastest‑growing categories. This is a unique opportunity to shape a disruptive brand in the dental space by building breakthrough social programs that grow community, deepen engagement, and drive measurable business impact.
The ideal candidate is a data‑driven social guru who thrives at the intersection of creativity and analytics. You’ll set the vision for our owned and earned channels, leveraging insights and performance metrics to continuously optimize campaigns. At the same time, you’ll roll up your sleeves to bring bold ideas to life, ensuring every post, partnership, and conversation builds awareness, strengthens consumer trust, and converts interest into action.
Position Responsibilities
Oversee and lead a team of Social Media Content Creators.
Lead social strategy implementation to build and improve awareness, consideration, and conversion.
Monitor and manage response efforts via Motto Clear Aligners’ social media properties, including Facebook, Instagram, TikTok, and LinkedIn.
Collaborate with patients, doctors, office teams, and influencers to develop content aligned with brand goals.
Optimize listening, engagement, and complaint‑resolution protocols; monitor online dialogue for emerging issues and trends.
Support evolution of strategy to drive patient engagement, acquisition, advocacy, and improved awareness/conversion.
Monitor non‑brand digital properties for emerging issues and trends.
In collaboration with paid media partners, support analysis and optimization of social marketing campaigns using analytics platforms such as Google Analytics, Facebook Insights, Twitter Analytics, etc.
Support research and development of strategic programs for the social marketing channel.
Serve as liaison with Motto Clear Aligners operations and field teams.
Report monthly on results and trends for online reputation and community engagement.
Requirements
B.A. or B.S. degree in marketing, communications, or related field.
Passion for marketing technology and staying current with modern digital marketing conventions.
5‑7 years of marketing/communications experience (agency experience a plus) managing day‑to‑day operations of social media marketing channels for employer and consumer brands.
Demonstrated experience with digital analytics platforms and tools such as Google Analytics, Facebook Insights, Twitter Analytics, LinkedIn Careers Page Administrator, Microsoft Excel, etc.
Prior experience in marketing for a large regional or national retail organization a plus.
Experience in online review management systems (e.g., Reputation.com, Talkwalker, Comparably) a plus.
Experience managing digital ad campaigns, DMP integration, DSP management, and CRM integration a plus.
Google Analytics Qualified Individual (GAQI) and Project Management Institute Certification (PMI) a plus.
Salary & Benefits Annual pay range:
$82,000 – $99,000 , plus bonus/incentives.
Benefits include paid time off, health, dental, vision, and a 401(k) savings plan with match.
California Applicants If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees.
#J-18808-Ljbffr