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Digital Marketing Manager
role at
Jobs via Dice
5 days ago Be among the first 25 applicants
Overview Get AI-powered advice on this job and more exclusive features.
Responsibilities
Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Work through content strategy as a key pillar for the campaign. Write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
Additional Skills & Qualifications
Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of experience in B2B marketing.
Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate knowledge of Google Analytics (GA4), UTM codes and Looker Studio.
Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
Intermediate knowledge of buyer journey, personas and overall lead nurture process.
Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on-page, off-page, link building).
Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry a plus.
Pay And Benefits The pay range for this position is $40.00 - $42.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type This is a fully onsite position in Los Angeles, CA.
Application Deadline This position is anticipated to close on Nov 12, 2025.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Equal Opportunity The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
#J-18808-Ljbffr
Digital Marketing Manager
role at
Jobs via Dice
5 days ago Be among the first 25 applicants
Overview Get AI-powered advice on this job and more exclusive features.
Responsibilities
Collaborate with key stakeholder to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaign brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.
Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Work through content strategy as a key pillar for the campaign. Write high quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaboration with technical writers and designer for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.
Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions and communicate message to stakeholders across the organization. Support weekly, monthly and quarterly reporting cadences.
Additional Skills & Qualifications
Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of experience in B2B marketing.
Intermediate knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate knowledge of Google Analytics (GA4), UTM codes and Looker Studio.
Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
Intermediate knowledge of buyer journey, personas and overall lead nurture process.
Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on-page, off-page, link building).
Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels).
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry a plus.
Pay And Benefits The pay range for this position is $40.00 - $42.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type This is a fully onsite position in Los Angeles, CA.
Application Deadline This position is anticipated to close on Nov 12, 2025.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
Equal Opportunity The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
#J-18808-Ljbffr