Abacus Staffing
Job specific key tasks and responsibilities
Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels Manage content localization process: adjust global material for local adaptation in order to secure local relevance Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital Manage digital assets and publish locally relevant content on digital channels Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels Continuously work with and organize digital content assets based on received plans Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) Be an active player in driving an open and sharing climate, being a role model of the *** values Competences
Broad knowledge of Marketing Communication in Retail Broad knowledge of the Marketing creative & production process Broad knowledge of Life at Home and Home Furnishing Deep knowledge concerning the relation between content writing and SEO Deep knowledge of dynamic content creation Broad knowledge of CRM and 1 to 1 content Good knowledge of evaluating creative communication Broad knowledge of marketing technology Broad knowledge of media channels Good knowledge of the multichannel reality and online customer behaviours Passionate about communication and conveying information to consumers while upholding the culture and values Motivated by increasing customer value, and thinking customer first Energized by contributing to overall success and results through collaboration Passionate about understanding the behaviors of the many people, the local Life at Home and current Home Furnishing trends Motivated by finding new ways through co‑creation with colleagues and other units Sources of performance indicators
Flight tower and Goal Letter are the defined reference for Performance management Multichannel Goals and KPIs which the Online Content Specialist is contributor to: Market Penetration and Brand Consideration Key previous experiences and proven skills
Formal qualifications in Marketing or equivalent Minimum 5 years of experience in Digital Marketing, content creation and copy writing or similar Experience in driving output within set scope and following up results This role is to align with another resource we have on the team, which is lasting through 2/28/26. We will be reassessing ahead of that date for a possible extension, as it is possible that we will continue to need the resources. Additional job details
Our Online Content Specialist job profile was written to lean very heavily into Marketing experience. While this is certainly relevant and would be great if we found this expertise, we need someone with the Digital + Web Content Management experience. In past times when we’ve tried to source candidates for this role, there have been a lot of candidates primarily with Marketing and Social Media Manager expertise, often related to just the creation of content – which is not quite what we are looking for. Having this knowledge can help, but in addition to overall Marketing + content creation expertise, we need someone with the Digital and hands‑on Content Management experience. Overall, this role will require Marketing Campaign management as well as hands‑on updates in our CMS tools. I would also like to prioritize candidates that are bi‑lingual, Spanish speaking, but if this limits us too much, I do not want to eliminate candidates that only speak English. Let me know if this becomes an issue with sourcing the right candidates. Knowledge
Good knowledge of UX/UI + Web Accessibility/ADA principles preferred UX knowledge - please distinguish and prioritize candidates who actually have UX knowledge/experience vs. candidates who have collaborated with UX partners Capabilities
Strong content management skills, including managing multiple campaigns/projects at once Ability to lead the content creation process for online, as well as manage the content within IKEA CMS tools for publish Bilingual (Spanish speaking) preferred Minimum 3 years hands‑on experience in Web Content Management
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Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels Manage content localization process: adjust global material for local adaptation in order to secure local relevance Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital Manage digital assets and publish locally relevant content on digital channels Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels Continuously work with and organize digital content assets based on received plans Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture) Be an active player in driving an open and sharing climate, being a role model of the *** values Competences
Broad knowledge of Marketing Communication in Retail Broad knowledge of the Marketing creative & production process Broad knowledge of Life at Home and Home Furnishing Deep knowledge concerning the relation between content writing and SEO Deep knowledge of dynamic content creation Broad knowledge of CRM and 1 to 1 content Good knowledge of evaluating creative communication Broad knowledge of marketing technology Broad knowledge of media channels Good knowledge of the multichannel reality and online customer behaviours Passionate about communication and conveying information to consumers while upholding the culture and values Motivated by increasing customer value, and thinking customer first Energized by contributing to overall success and results through collaboration Passionate about understanding the behaviors of the many people, the local Life at Home and current Home Furnishing trends Motivated by finding new ways through co‑creation with colleagues and other units Sources of performance indicators
Flight tower and Goal Letter are the defined reference for Performance management Multichannel Goals and KPIs which the Online Content Specialist is contributor to: Market Penetration and Brand Consideration Key previous experiences and proven skills
Formal qualifications in Marketing or equivalent Minimum 5 years of experience in Digital Marketing, content creation and copy writing or similar Experience in driving output within set scope and following up results This role is to align with another resource we have on the team, which is lasting through 2/28/26. We will be reassessing ahead of that date for a possible extension, as it is possible that we will continue to need the resources. Additional job details
Our Online Content Specialist job profile was written to lean very heavily into Marketing experience. While this is certainly relevant and would be great if we found this expertise, we need someone with the Digital + Web Content Management experience. In past times when we’ve tried to source candidates for this role, there have been a lot of candidates primarily with Marketing and Social Media Manager expertise, often related to just the creation of content – which is not quite what we are looking for. Having this knowledge can help, but in addition to overall Marketing + content creation expertise, we need someone with the Digital and hands‑on Content Management experience. Overall, this role will require Marketing Campaign management as well as hands‑on updates in our CMS tools. I would also like to prioritize candidates that are bi‑lingual, Spanish speaking, but if this limits us too much, I do not want to eliminate candidates that only speak English. Let me know if this becomes an issue with sourcing the right candidates. Knowledge
Good knowledge of UX/UI + Web Accessibility/ADA principles preferred UX knowledge - please distinguish and prioritize candidates who actually have UX knowledge/experience vs. candidates who have collaborated with UX partners Capabilities
Strong content management skills, including managing multiple campaigns/projects at once Ability to lead the content creation process for online, as well as manage the content within IKEA CMS tools for publish Bilingual (Spanish speaking) preferred Minimum 3 years hands‑on experience in Web Content Management
#J-18808-Ljbffr