Response Mine Interactive
Digital Marketing - Account Manager/Sr. Manager
Response Mine Interactive, Atlanta, Georgia, United States, 30383
Digital Marketing - Account Manager/Sr. Manager
Join Response Mine Interactive as the day‑to‑day owner for a portfolio of performance marketing clients (typically 4–6 accounts, $2M–$10M annual media under management) in ecommerce, home services, and healthcare. Your mandate: convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. In 90 Days
Implement account scorecards with KPIs, baselines, and targets for each client. Aid in establishing a testing roadmap, delivering four experiments per account/month (creative, audience, bidding, landing pages) with media and analytics teams. Oversee pacing and performance to plan (>95% budget pacing; ±10% forecast accuracy) for clients and internal teams. Apply core efficiency metrics (CPA ↓10–20% or ROAS ↑15–30%) and improve them. Produce presentations and QBRs utilizing Beautiful.ai or PowerPoint for clients. Improve client relationships and aid new business development efforts. What You’ll Do
Client Leadership & Management
Serve as primary point of contact and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans. Build and present POVs and performance narratives connecting media to revenue, churn, and LTV. Run weekly WIPs/QBRs; align stakeholders on priorities, budgets, and success criteria. Performance Marketing Execution
Oversee execution across Paid Search, Paid Social, Affiliate Marketing, and Lead Generation; partner with SEO and CRO efforts. Leverage AI‑assisted workflows (creative iteration, audience discovery, bid/modifier heuristics) within brand and platform policies. Ensure proper tracking (GA4, GTM, pixels, offline conversions, server‑side events) and maintain clean UTM governance. Maintain rigorous test velocity; document hypotheses, results, and next actions. Analytics, Forecasting & Insights
Own weekly/monthly reporting: pacing, KPI variance, cohort/LTV, incrementality, and media mix insights. Build bottoms‑up forecasts and scenario plans; recommend budget reallocations based on marginal CPA/ROAS. Translate data into clear decisions—not just charts. Project Management & Quality
Drive on‑time/on‑scope delivery using structured workflows (briefs, RACI, change logs). Proactively flag risks; implement corrective actions and post‑mortems. Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map). Growth & Commercials
Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases. Support SOW renewals and upsells; contribute to proposals with performance projections. What You’ve Done
3–6 years in performance marketing at an agency or high‑growth brand; 2+ years owning client relationships end‑to‑end. Core channel experience in Paid Search, Paid Social, Affiliate Marketing, Lead Generation, SEO, AI‑assisted optimization, and CRO. Proven results managing multi‑channel budgets ($100K–$1M+ monthly) with measurable improvements to CAC/ROAS/MER/LTV. Hands‑on experience with Google Ads, Meta Ads Manager, GA4, GTM; Looker or other data visualization platforms (Tableau/Power BI). Familiarity with MMPs (AppsFlyer/Adjust), offline conversions, and attribution (MTA/MMM). Comfortable building forecasts, media plans, and executive‑ready narratives. Strong command of experiment design, CRO basics, and creative testing frameworks. Tooling: Excel/Sheets (pivot/modeling), Asana/Jira, Slack. Excellent client communication and meeting facilitation; calm under pressure. Nice to have
Basic SQL; DV360/YouTube; SEO/CRO collaboration. eCommerce and lead‑gen experience across healthcare, home services, and retail. Pest control, healthcare, patient acquisition, and e‑commerce experience. Fortune 500/PE‑backed portfolio background. Certifications (Google, Meta, Google Analytics). Knowledge of privacy/data governance/TCPA. Knowledge of the Theory of Constraints or system dynamics. Trusted Advisor mentality. Remote‑capable (Atlanta area preferred). How We Work
Truth in analytics: we lead with data and plain‑English recommendations. Operator mindset: we measure, test, and iterate—weekly. No vanity work: everything ties to revenue, efficiency, or learning. Why us?
At Response Mine Interactive (RMI), we are a fully remote, award‑winning firm committed to truth and analytics. We give clients an unfair advantage with better direct marketing, supporting them with world‑class expertise across paid search, social media, SEO, and content marketing. Benefits
Fully remote work. Medical, Vision, and Dental Health Insurance. 401K retirement plan. Annual assessment with promotion opportunities. 17 PTO days. 9 Holidays. EEO Statement
Response Mine Interactive is an equal opportunity employer and embraces diversity. All qualified applicants will receive consideration for employment and advancement without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability status or veteran status.
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Join Response Mine Interactive as the day‑to‑day owner for a portfolio of performance marketing clients (typically 4–6 accounts, $2M–$10M annual media under management) in ecommerce, home services, and healthcare. Your mandate: convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. In 90 Days
Implement account scorecards with KPIs, baselines, and targets for each client. Aid in establishing a testing roadmap, delivering four experiments per account/month (creative, audience, bidding, landing pages) with media and analytics teams. Oversee pacing and performance to plan (>95% budget pacing; ±10% forecast accuracy) for clients and internal teams. Apply core efficiency metrics (CPA ↓10–20% or ROAS ↑15–30%) and improve them. Produce presentations and QBRs utilizing Beautiful.ai or PowerPoint for clients. Improve client relationships and aid new business development efforts. What You’ll Do
Client Leadership & Management
Serve as primary point of contact and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans. Build and present POVs and performance narratives connecting media to revenue, churn, and LTV. Run weekly WIPs/QBRs; align stakeholders on priorities, budgets, and success criteria. Performance Marketing Execution
Oversee execution across Paid Search, Paid Social, Affiliate Marketing, and Lead Generation; partner with SEO and CRO efforts. Leverage AI‑assisted workflows (creative iteration, audience discovery, bid/modifier heuristics) within brand and platform policies. Ensure proper tracking (GA4, GTM, pixels, offline conversions, server‑side events) and maintain clean UTM governance. Maintain rigorous test velocity; document hypotheses, results, and next actions. Analytics, Forecasting & Insights
Own weekly/monthly reporting: pacing, KPI variance, cohort/LTV, incrementality, and media mix insights. Build bottoms‑up forecasts and scenario plans; recommend budget reallocations based on marginal CPA/ROAS. Translate data into clear decisions—not just charts. Project Management & Quality
Drive on‑time/on‑scope delivery using structured workflows (briefs, RACI, change logs). Proactively flag risks; implement corrective actions and post‑mortems. Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map). Growth & Commercials
Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases. Support SOW renewals and upsells; contribute to proposals with performance projections. What You’ve Done
3–6 years in performance marketing at an agency or high‑growth brand; 2+ years owning client relationships end‑to‑end. Core channel experience in Paid Search, Paid Social, Affiliate Marketing, Lead Generation, SEO, AI‑assisted optimization, and CRO. Proven results managing multi‑channel budgets ($100K–$1M+ monthly) with measurable improvements to CAC/ROAS/MER/LTV. Hands‑on experience with Google Ads, Meta Ads Manager, GA4, GTM; Looker or other data visualization platforms (Tableau/Power BI). Familiarity with MMPs (AppsFlyer/Adjust), offline conversions, and attribution (MTA/MMM). Comfortable building forecasts, media plans, and executive‑ready narratives. Strong command of experiment design, CRO basics, and creative testing frameworks. Tooling: Excel/Sheets (pivot/modeling), Asana/Jira, Slack. Excellent client communication and meeting facilitation; calm under pressure. Nice to have
Basic SQL; DV360/YouTube; SEO/CRO collaboration. eCommerce and lead‑gen experience across healthcare, home services, and retail. Pest control, healthcare, patient acquisition, and e‑commerce experience. Fortune 500/PE‑backed portfolio background. Certifications (Google, Meta, Google Analytics). Knowledge of privacy/data governance/TCPA. Knowledge of the Theory of Constraints or system dynamics. Trusted Advisor mentality. Remote‑capable (Atlanta area preferred). How We Work
Truth in analytics: we lead with data and plain‑English recommendations. Operator mindset: we measure, test, and iterate—weekly. No vanity work: everything ties to revenue, efficiency, or learning. Why us?
At Response Mine Interactive (RMI), we are a fully remote, award‑winning firm committed to truth and analytics. We give clients an unfair advantage with better direct marketing, supporting them with world‑class expertise across paid search, social media, SEO, and content marketing. Benefits
Fully remote work. Medical, Vision, and Dental Health Insurance. 401K retirement plan. Annual assessment with promotion opportunities. 17 PTO days. 9 Holidays. EEO Statement
Response Mine Interactive is an equal opportunity employer and embraces diversity. All qualified applicants will receive consideration for employment and advancement without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability status or veteran status.
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