Capital One
Manager, Tech Marketing Campaign Strategy
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Manager, Tech Marketing Campaign Strategy
role at
Capital One .
At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed. As one of the most widely recognized brands in banking globally, technology is central to our business strategy and to how we deliver differential value to our customers. We’re using real‑time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives.
To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned campaigns lead to build and manage large‑scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams in the United States and India. A true marketer at heart, they will create and lead Brand building strategies with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.
What You’ll Do
Lead foundational Brand strategy in new international markets, with the goal of raising awareness of Capital One as a leading tech company
Partner with US and in‑country tech stakeholders, tech communications leaders and talent marketing/recruitment teammates to build program level strategies that advance the goal of attracting top technology talent in key markets including Bangalore, India
Set the strategy and vision for success, and lead campaign development working with an integrated team of project management, creative, social media, website, paid media, and research specialists to execute external marketing campaigns
Manage contracts and relationships with external agency partners for creative development from concepting to production to delivery of campaign work
Build and nurture relationships with in‑country stakeholders at the senior level, ensuring our strategies advance our Brand in a way that meets their goals
Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them up to the executive level
Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company and are a fit for the market in mind
Ensure all campaign activity is well governed end to end
Who You Are As an Individual
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a Leader
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this—to make things happen, create amazing work and inspire others.
Basic Qualifications
Bachelor’s degree
At least 6 years of experience in a campaign leadership role focused on Brand awareness
At least 3 years of international campaign experience at a Fortune 500 company OR 3 years experience leading campaigns for a company in a non‑US market
At least 2 years of marketing experience in the STEM sector
At least 2 years of people leadership experience
Preferred Qualifications
Direct experience working on marketing campaigns in the India market
Deep knowledge of AI & data topics
Experience leading marketing campaigns targeted to technologists (i.e., software engineers, data scientists, AI researchers, etc.)
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary Range by Location
McLean, VA: $146,100 - $166,700
New York, NY: $159,400 - $181,900
Richmond, VA: $132,800 - $151,600
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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Manager, Tech Marketing Campaign Strategy
role at
Capital One .
At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed. As one of the most widely recognized brands in banking globally, technology is central to our business strategy and to how we deliver differential value to our customers. We’re using real‑time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives.
To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned campaigns lead to build and manage large‑scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams in the United States and India. A true marketer at heart, they will create and lead Brand building strategies with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.
What You’ll Do
Lead foundational Brand strategy in new international markets, with the goal of raising awareness of Capital One as a leading tech company
Partner with US and in‑country tech stakeholders, tech communications leaders and talent marketing/recruitment teammates to build program level strategies that advance the goal of attracting top technology talent in key markets including Bangalore, India
Set the strategy and vision for success, and lead campaign development working with an integrated team of project management, creative, social media, website, paid media, and research specialists to execute external marketing campaigns
Manage contracts and relationships with external agency partners for creative development from concepting to production to delivery of campaign work
Build and nurture relationships with in‑country stakeholders at the senior level, ensuring our strategies advance our Brand in a way that meets their goals
Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them up to the executive level
Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company and are a fit for the market in mind
Ensure all campaign activity is well governed end to end
Who You Are As an Individual
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
As a Leader
You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
You deeply invest in understanding the humans around you.
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this—to make things happen, create amazing work and inspire others.
Basic Qualifications
Bachelor’s degree
At least 6 years of experience in a campaign leadership role focused on Brand awareness
At least 3 years of international campaign experience at a Fortune 500 company OR 3 years experience leading campaigns for a company in a non‑US market
At least 2 years of marketing experience in the STEM sector
At least 2 years of people leadership experience
Preferred Qualifications
Direct experience working on marketing campaigns in the India market
Deep knowledge of AI & data topics
Experience leading marketing campaigns targeted to technologists (i.e., software engineers, data scientists, AI researchers, etc.)
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary Range by Location
McLean, VA: $146,100 - $166,700
New York, NY: $159,400 - $181,900
Richmond, VA: $132,800 - $151,600
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you require an accommodation, please contact Capital One Recruiting at 1‑800‑304‑9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One’s recruiting process, please send an email to Careers@capitalone.com.
Capital One does not provide, endorse nor guarantee and is not liable for third‑party products, services, educational tools or other information available through this site. Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
#J-18808-Ljbffr