Energy Jobline ZR
Bilingual Content Marketing Manager - On-Site in Newport Beach
Energy Jobline ZR, Newport Beach, California, us, 92659
We are a prominent and growing Personal Injury Law Firm based in Newport Beach seeking a creative, strategic, and detail-oriented
Content Marketing Manager .
Responsibilities
Plan, develop, and oversee content strategies that align with brand goals and support lead across web, blog, and social media channels.
Produce engaging, branded copy and media for web pages, blogs, social media, advertising, and emerging formats (Gemini, ChatGPT, Claude, Perplexity, etc).
Manage editorial workflows, calendars, and content approvals to ensure timely publication.
Collaborate with the SEO team to optimize content for both traditional search engines and generative AI platforms, ensuring maximum visibility, authority, and relevance.
Structure and format content to be AI-search-friendly, enabling accurate referencing and citation in conversational AI results.
Assist with the creation and execution of advertising campaigns to expand reach and engagement.
Monitor content performance using analytics tools, identifying opportunities to improve traffic, engagement, and conversions.
Provide regular reporting on content KPIs, offering insights and recommendations for ongoing optimization.
Stay up to date with trends in legal marketing, content formats, SEO best practices, and social platform algorithms.
Qualifications
Spanish fluency required, both reading and writing.
2-3+ years of experience in content marketing, digital marketing, or a related field, preferably in a professional services or legal environment.
Proven ability to create high-quality, audience-focused content that drives measurable results.
Strong understanding of SEO principles, keyword research, and content optimization strategies, including AI search readiness and E-E-A-T best practices.
Experience managing editorial calendars and coordinating content production workflows.
Proficiency with CMS platforms (WordPress) and familiarity with social media management tools.
Strong copywriting, editing, and storytelling skills, with a keen eye for brand voice consistency.
Comfortable analyzing performance metrics and adapting strategies based on data.
Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities under tight deadlines.
Experience producing short-form video, GIFs, and other visual content optimized for social media engagement a plus.
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
#J-18808-Ljbffr
Content Marketing Manager .
Responsibilities
Plan, develop, and oversee content strategies that align with brand goals and support lead across web, blog, and social media channels.
Produce engaging, branded copy and media for web pages, blogs, social media, advertising, and emerging formats (Gemini, ChatGPT, Claude, Perplexity, etc).
Manage editorial workflows, calendars, and content approvals to ensure timely publication.
Collaborate with the SEO team to optimize content for both traditional search engines and generative AI platforms, ensuring maximum visibility, authority, and relevance.
Structure and format content to be AI-search-friendly, enabling accurate referencing and citation in conversational AI results.
Assist with the creation and execution of advertising campaigns to expand reach and engagement.
Monitor content performance using analytics tools, identifying opportunities to improve traffic, engagement, and conversions.
Provide regular reporting on content KPIs, offering insights and recommendations for ongoing optimization.
Stay up to date with trends in legal marketing, content formats, SEO best practices, and social platform algorithms.
Qualifications
Spanish fluency required, both reading and writing.
2-3+ years of experience in content marketing, digital marketing, or a related field, preferably in a professional services or legal environment.
Proven ability to create high-quality, audience-focused content that drives measurable results.
Strong understanding of SEO principles, keyword research, and content optimization strategies, including AI search readiness and E-E-A-T best practices.
Experience managing editorial calendars and coordinating content production workflows.
Proficiency with CMS platforms (WordPress) and familiarity with social media management tools.
Strong copywriting, editing, and storytelling skills, with a keen eye for brand voice consistency.
Comfortable analyzing performance metrics and adapting strategies based on data.
Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities under tight deadlines.
Experience producing short-form video, GIFs, and other visual content optimized for social media engagement a plus.
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
#J-18808-Ljbffr