Specialist, Consumer Paid Media - Retail Media Networks Job at PayPal in San Jos

Specialist, Consumer Paid Media - Retail Media Networks 1 day ago Be among the first 25 applicants Join to apply for the Specialist, Consumer Paid Media - Retail Media Networks role at PayPal The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored‑value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end‑to‑end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary As a Paid Media Marketing Senior Specialist – Retail Media Networks, you will have a significant impact on PayPal’s ability to share our core mission to consumers. Marketing Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values‑driven environment, and a track record of successfully building, launching, and managing effective marketing campaigns. This person will be pivotal in operationalizing our rapidly growing retail media networks strategy to achieve brand and performance growth. They will also partner closely with our Partnerships, PayPal Ads, and Commercial Sales teams to develop a retail media strategy in the context of wider Partner, Ads, and Commercial Sales goals. This position requires a dynamic individual capable of collaborating with Analytics, Brand, Legal, MarTech, and media agency teams. Our ideal candidate is highly data‑driven, influential, organized, and accountable. Job Description Essential Responsibilities Analyze performance data to support decision‑making and campaign optimization. Support and may lead projects of limited scope impacting performance marketing functions or sub‑functions. Assist in the execution of data‑driven marketing strategies to achieve measurable results. Receive regular and general instruction and guidance from more experienced colleagues on performance marketing objectives and tasks. Engage and collaborate with team members to contribute to marketing solutions and efficiencies. Expected Qualifications 1+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience. Additional Responsibilities Effectively assist or lead operationalizing day‑to‑day retail media networks program via a relentless focus on executing campaigns via strong reporting, documentation, insights mining. Support identifying, exploring, and defining growth roadmap for our retail media networks program, both via enhancing existing work and exploring new opportunities. Support our Paid Media team in partnering closely with our internal Partnerships, PayPal Ads, and Commercial Sales teams to develop a cross‑functional process in the context of wider Partner, Ads, and Commercial Sales opportunities and goals. Support Paid Media team’s collaboration with Analytics, Measurement, MarTech, Media Enablement, and Media Ops teams to build a framework and narrative around return on each retail media network investment and have a path towards high‑fidelity signaling and targeting. Assist in managing paid media agency day‑to‑day operations in support of Consumer Marketing initiatives. Collaborate closely with Brand and Integrated Marketing teams to ensure top quality and on‑time creative delivery, execution, and iterative testing cadence. Partner with Privacy, Risk, Legal, and Compliance to source and evaluate external opportunities for enhancing media program, including MarTech and measurement capabilities. Leverage data‑driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams. Support owning paid media customer journey through landing page and app store testing to drive higher conversion rates. Champion changes to operational efficiencies, identifying cross‑functional solutions to streamline media workflows. Contribute to partner media relationships across all retail media networks. Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing. Stay updated with the latest industry trends and identify new opportunities to drive optimal campaign performance. Preferred Qualifications 4+ years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred. 2+ years experience in working cross‑functionally with Analytics/MarTech teams. 2+ years experience working cross‑functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams. Proven ability to develop and implement effective paid media strategies aligned with core business objectives. Strong organizational and project management skills when being across multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders. Operate autonomously to deliver results and self‑starter who naturally becomes a resourceful addition to the team and who knows when/how to elevate risks or blockers when necessary. Ability to identify priorities and self‑manage workflows. Strong analytical and data‑driven mindset to draw out actionable insights and make data‑backed decisions. Experience in managing an agency team, including planning, prioritization, and guidance. Strong track record of working with external vendors and internal partners, e.g. media and creative agencies. Comfortable with communicating and pitching growth opportunities to leadership and stakeholders. Thrives in a fast‑paced environment. Strong proficiency in Excel/Google Sheets, PowerPoint, and ad platforms. Understanding of the financial services, financial tech, and payments industry / ecosystem a plus. Naturally curious and dive‑head‐first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity. Strongly resonate and aim to manifest our company‑wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First. Our Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. We offer flexible work environment, employee shares options, health and life insurance and more. For more information, visit https://www.paypalbenefits.com. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The U.S. national annual pay range for this role is $69,000 to $113,850. PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. For the majority of employees, PayPal’s balanced hybrid work model offers 3 days in the office for effective in‑person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com. #J-18808-Ljbffr