Peppr is hiring: Senior Local SEO Specialist in Los Angeles

About Peppr:
Peppr empowers independent restaurants with POS and ordering solutions designed specifically for their unique needs. We aim to tackle the real challenges restaurant owners face daily, from handling busy service periods to elevating sales through digital channels. We manage the technology setup and launch processes, allowing restaurants to prioritize their guests and accelerate their business growth. Join us as we work to revolutionize the restaurant experience, one transaction at a time.

About the Role:
We are seeking a Senior Local SEO Specialist to create scalable and automated systems that enhance visibility and revenue for thousands of restaurants on platforms like Google, Yelp, and TripAdvisor.

In this influential role, you will formulate frameworks, playbooks, and automation strategies that convert Local SEO into a reliable growth engine within the Peppr platform. You will partner with marketing, product, and engineering teams to achieve quantifiable improvements in local discovery metrics, making SEO an integral part of how Peppr merchants attract and convert customers at scale.

What You'll Do:

• Establish scalable Local SEO frameworks that standardize processes, templates, and performance metrics across numerous restaurant listings.
• Productize Local SEO workflows by transforming insights into repeatable tools, dashboards, and systems, including data synchronization, keyword clustering, and automated content generation.
• Design localized keyword strategies tailored to city, cuisine, and intent-based search behaviors to enhance discovery traffic and conversions.
• Lead optimization efforts across various platforms to boost merchant visibility on Google Business Profiles, Yelp, TripAdvisor, and other local discovery channels.
• Create monitoring and reporting systems to measure rankings, map views, and near-me performance, ensuring continuous improvement month over month.
• Conduct structured SEO experiments to test and scale strategies related to GBP optimization, schema automation, and the efficacy of local landing pages.
• Develop training materials for internal teams to promote SEO best practices and hygiene.
• Collaborate with product and engineering teams to embed SEO automation directly into Peppr’s platform, integrating local optimization into the user experience.

Qualifications:

• 5+ years of SEO experience, with at least 2 years focused on Local or multi-location SEO implementation.
• Demonstrated success in designing or scaling Local SEO systems for restaurants, retail, or franchise models.
• Fluency in Chinese is required.
• Experience in building or influencing SEO automation tools.
• In-depth understanding of GBP optimization, NAP consistency, structured data, and citation management.
• Proficiency in SEO analytics tools such as GA4, GSC, Ahrefs, BrightLocal, and Yext.
• Strong data-driven mindset capable of translating insights into scalable frameworks.
• Excellent collaboration and communication skills, especially within marketing, product, and engineering teams.
• Experience in SaaS or platform environments, where SEO is integrated throughout the product lifecycle.

Employment type: Full-time

Seniority level: Mid-Senior level

Job function: Marketing, Advertising, and Strategy/Planning

Referrals can significantly improve your chances of securing an interview at Peppr!

Benefits include medical and vision insurance, 401(k), paid maternity and paternity leave, and disability insurance.

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Location: 123 Any Street, Los Angeles, CA