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Michael Page

Salesforce Marketing Automation Specialist

Michael Page, Poland, New York, United States

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Salesforce Marketing Automation Specialist

role at

Michael Page

The Marketing Automation Specialist will be responsible for implementing and optimizing marketing automation strategies to drive engagement and enhance customer journeys. This role requires strong technical expertise and a thorough understanding of marketing tools.

The organisation operates within the life science industry and is recognised for its strong focus on innovation and technology. It is committed to delivering high-quality solutions that enhance operational excellence and drive impactful results.

Responsibilities

Design and automate integrated marketing campaigns in Salesforce Marketing Cloud (including Automation Studio and Data Extensions) to boost customer engagement.

Improve and scale campaign development processes by leveraging data insights and platform capabilities.

Provide expert guidance to internal teams on best practices and advanced SFMC functionalities.

Analyze business needs and translate them into technical requirements and functional documentation in collaboration with IT teams.

Build and maintain Marketing Cloud assets: interactive emails, templates, customer journeys, and CloudPages using HTML/CSS, AMPscript, and platform tools.

Manage data flows and system integrations, ensuring stability and functionality (SQL, Apex, Visualforce).

Profil kandydata

5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder and AMPscript.

Proven ability to troubleshoot and optimize automation workflows.

Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.

Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.

Results-driven, curious, and eager to learn new tools. Salesforce certifications are strongly preferred.

Private health and dental care, multisport card, access to the MyBenefit platform, and life insurance

Tailored, hands-on training, mentorship opportunities, and financial support for language courses, certifications, and postgraduate studies.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Business Content

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