Marketing Leader
We're entering our next stage of growth transforming a proven product and brand into a scalable, predictable growth engine. We're looking for a Marketing Leader to build and lead that engine.
You'll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We're looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end from strategy to execution and help make PermitFlow the category-defining brand in construction tech.
You'll own the strategy, execution, and growth engine that powers our next chapter of company expansion.
1. Build a Predictable Pipeline Engine
- Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
- Drive data-driven experimentation of new channels fast testing loops, creative iteration, and funnel optimization.
2. Lead ABM and Enterprise Demand
- Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
- Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.
3. Strengthen Product Marketing and Positioning
- Own ICP clarity, competitive messaging, and value propositions across verticals.
- Build enablement materials that convert one-pagers, decks, landing pages, and case studies.
- Partner with Product and Sales to tighten feedback loops and refine positioning by segment.
4. Optimize the Funnel and MarTech Stack
- Improve data visibility across every stage of the funnel.
- Build a best-in-class MarTech stack that drives real results.
5. Build and Lead a Lean, High-Leverage Team
- Manage and coach internal marketers and external agencies.
- Define success metrics, accountability, and an experimentation culture.
- Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.
What Success Looks Like (First 90 Days)
30 Days: Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.
60 Days: Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.
90 Days: Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.
Who You Are
- Full-stack B2B marketer with 310 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
- Builder-operator: You can architect systems and run campaigns yourself.
- Excited by ambiguity and speed. You move fast, test ideas, and iterate.
- Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
- Deep familiarity with HubSpot, paid media, and marketing analytics.
- Proven ability to partner with Sales and drive measurable pipeline impact.
- You're excited by the idea of building the marketing foundation for a category-defining company and seeing your work directly shape how cities, homes, and businesses get built.
- (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.
Benefits
- Equity packages
- Competitive Salary
- 100% Paid health, dental & vision coverage
- Company issued laptop.
- Home office & equipment stipend
- Lunch & Dinner provided via UberEats w/ a fully stocked kitchen
- Commuter benefits
- Team building events
- Unlimited PTO