Marketing Director Job at Fractal in Oklahoma City

About Fractal Fractal is transforming the payments industry by providing streamlined and effective payment processing services for US-based Heavy Building Materials and Construction companies. Our core mission is to return billions in lost profits back to this industry through fully optimized payments. At Fractal, we cultivate a dynamic and fast-paced work environment where innovation thrives. Our culture is built on curiosity, bold ideas, collaborative teamwork, and a commitment to continuous improvement. About the Role We’re hiring our first Head of Marketing — a hands-on, creative, and strategic marketer who can build our marketing foundation from the ground up while working hand in hand with our COO, Head of Sales and CEO. This is a broad, high-impact role that combines strategy, execution, and experimentation. You’ll lead everything from positioning and messaging to campaigns, content, and events — with support from leadership, our design agency, and external partners. You’ll be our brand storyteller, demand generator, and customer educator all in one — helping shape how the construction industry perceives Fractal Pay. What You’ll Do Strategy & Positioning Define Fractal’s marketing strategy and core messaging across audiences (partners, suppliers, and contractors) Develop our brand voice, visual identity, and go-to-market narratives Partner with the executive team to align marketing priorities with company objectives Content & Campaigns Write and oversee content for web, email, and social channels Create email cadences and nurture sequences that engage customers and partners Manage production of marketing collateral, one-pagers, decks, and event materials (in collaboration with our agency) Support PR, media, and partnership announcements Demand Generation & Enablement Plan and execute digital campaigns (paid, organic, and co-marketing) Build awareness and engagement around new product launches and partnerships Equip our sales team with effective messaging, case studies, and collateral Events & Community Plan and execute industry events, trade shows, and partner webinars Build community relationships with key players in construction tech and payments What We’re Looking For 5–7 years of experience in B2B marketing (preferably fintech, SaaS, or payments) A generalist mindset — you’re comfortable context-switching between strategy, copywriting, and execution Strong writing and storytelling skills — you can explain complex ideas simply and persuasively Analytical and resourceful — you use data and creativity to find scrappy, high-impact ways to drive growth Experience collaborating with agencies (design, PR, or digital) Comfortable in fast-moving startup environments with limited resources and structure Bonus: Experience in or curiosity about the construction technology or building materials space Why Join Fractal Shape the marketing function at a growing fintech startup Work directly with an experienced leadership team in fintech and SaaS Make a tangible impact on how an entire industry operates Flexible, remote work environment with a culture built on trust and accountability #J-18808-Ljbffr