Social Media Strategist Job at SBH Fashion in Jersey City

This role is highly collaborative with the Digital Content Specialist, Digital Marketing and the Creative Design teams. Youll drive omni-channel social presence, elevate the brands storytelling, and ensure every post is optimized for both impact and performance.

Key Responsibilities

• Develop, present, and execute social media strategies that balance brand awareness and conversion goals across Instagram, TikTok, Facebook, YouTube.
• Create campaign roadmaps for product launches, seasonal pushes, and cultural moments.
• Conduct social media audits, identify gaps, and implement improvements.
• Collaborate cross-functionally to ensure campaigns align with marketing, e-commerce, and retention initiatives.

Creative Storytelling & Content Execution

• Ideate, shoot and produce trend-forward content (reels, TikToks, YouTube shorts, behind-the-scenes, graphics, copy) that resonates with the brands audience.
• Participate in and capture live/real-time content during events, launches, and activations.
• Develop live strategies (shopping, tutorials, events) that boost engagement and conversions.
• Propose creative campaigns, promotions, and competitions that amplify reach.

Data, Analytics & Optimization

• Track, analyze, and report on campaign performance weekly and monthly with actionable insights.
• Use platform analytics, KPIs, and conversion data to inform content strategy and creative direction.
• Identify top-performing formats and replicate success across channels.
• Test and refine posting cadence, messaging, and creative for maximum ROI.
• Benchmark against competitors and translate learnings into opportunities.

Community & Influencer Growth

• Cultivate and expand the brands influencer, affiliate and brand ambassador network through proactive engagement and communication.
• Build and manage workflows for influencer, affiliate, and brand ambassador programs.
• Maintain strong relationships with creators to amplify reach and drive conversions.
• Monitor online feedback, reviews, and sentiment on published content to protect brand reputation.

What Youll Own

• Channel strategy, editorial calendar, and weekly test plan for TikTok, Instagram, Facebook, YouTube.
• Creative briefs, scripts/storyboards, shot lists; creator/UGC sourcing & rights management.
• Trend/competitor scanning, AB tests to lift hold rate, view completion, shares/saves.
• Captions/CTAs, accessibility (on-screen text/closed captions), publishing cadence.
• Partner with Paid Social on ad?ready concepts (safe zones/durations/specs) and learnings loop.
• Confidently capture short?form video and photography, ensuring a polished, elevated, and brand?right aesthetic that is inherently social?first.
• Set up and dismantle camera equipment, microphones, lighting, props, and other necessary gear for shoots.
• Schedule and Publish content.
• May include travel to shoot content.

Must?have

• 3?5 yrs in social strategy with TikTok, Instagram, Facebook, YouTube wins; elite hook/copy chops; strong creative direction.
• Fluent in platform specs, vertical or horizontal orientation, safe?zone thinking, caption best practices.

Requirements

• Bachelors degree in Marketing, Communications, or related field.
• 3?5 years of proven experience as a Digital Content Strategist or similar role in outdoor tools or home & garden industries.
• Strong balance of creativity and analytical expertise.
• Hands?on content creator: comfortable ideating, filming, and minimal editing quick?turn content.
• Deep knowledge of TikTok, Instagram, Facebook and YouTube content strategy and execution, and platform algorithms.
• Proficient in analytics and social media management tools (native + third?party).
• Proficient in AI tools and social media management tools (native + third?party).
• Exceptional writing and copy skills, with a talent for storytelling.
• Ability to thrive in a fast?paced, collaborative, on?site environment.
• Organized and detail?oriented, able to manage multiple projects simultaneously.

Salary $90,000-$105,000

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