Annalect is hiring: Senior Director, Product Management, Influencer in Atlanta

Senior Director, Product Management, Influencer

Join to apply for the Senior Director, Product Management, Influencer role at Annalect

Annalect is the Data & Technology arm of Omnicom Media Group. Annalect’s 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter—whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed.

Position Overview

This role is a great opportunity to work closely with some of the biggest advertising clients in the world to build and implement appropriate solutions in a rapidly changing digital marketing environment.

Key Responsibilities

• Lead marketing strategy to elevate revenue and achieve business goals.
• Serve as the internal champion of the product development process, linking product vision to features.
• Conduct market research and user interviews to identify pain points and inform product enhancements.
• Define product requirements, user stories, and acceptance criteria to ensure clear communication across teams.
• Collaborate with engineering, design, data, client services, and other teams to deliver features that drive efficiency for media agency users.
• Work with onshore and offshore UX, Tech Ops, and development teams using Agile Scrum to prioritize the backlog.
• Support Product Marketing as a product SME for marketing materials, positioning, persona development, use case definition, and communication strategy.
• Monitor product performance and usage analytics, track KPIs, recommend data‑driven improvements, and participate in QA testing and release management.
• Stay up to date on influencer marketing trends, competitive tools, and emerging technologies.

Required Skills and Qualifications

• Strong command of commerce and performance marketing challenges.
• 10+ years’ experience in product management.
• Agile mindset in a rapidly changing requirements environment.
• Ability to write clear user flows, wireframes, and process diagrams.
• Basic understanding of influencer marketing platforms, social media analytics, and campaign measurement methodologies.
• Strong analytical skills with experience using Excel, Google Sheets, or data visualization tools.
• Familiarity with agentic AI technology tools.
• Experience managing third‑party partnerships and driving success.
• Proven track record of aggressively driving product and business strategy.
• Excellent communication skills across technical and non‑technical audiences.
• Strong change management and documentation skills.
• Partner with Sales & Marketing on go‑to‑market and packaging strategy.
• Organized, detail‑oriented, and analytical problem‑solver.
• Experience with ad technology product development is a huge plus.

Perks of Working at Annalect

• Fun, collaborative environment that encourages engagement and work/life balance.
• Generous PTO, vacation days, personal days, Summer Friday program, extended holiday time.
• Backing of a global billions‑dollar company with flexibility of a startup; ability to move fast and innovate.
• Health insurance, vision insurance, dental insurance, 401(k), Flexible Spending Accounts, paid parental leave, paid medical leave, STD/LTD insurance.

Compensation

The company will pay based on relevant experience and geography. Your pay range is $126,000—$180,000 USD.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely.