Senior Specialist, MSP Marketing
Keeper Security is hiring an experienced Senior Specialist, MSP Marketing to develop and execute marketing programs that drive growth through Managed Service Providers (MSPs). This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago. Periodic travel for partner events, trade shows and internal meetings will be required.
Keeper's cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help scale our MSP program through high-impact marketing strategies and partner engagement.
About the Role
The Senior Specialist, MSP Marketing will report to the Senior Manager of Channel Marketing and work closely with our MSP sales team to develop strategies, define programs and execute digital and event-based campaigns that generate pipeline and accelerate growth through our MSP channel.
This role is ideal for a self-starter who understands the MSP ecosystem, thrives in a fast-paced environment and brings both strategic vision and hands-on execution to partner marketing.
Responsibilities
Partner and Channel Marketing
Develop and execute partner marketing strategies focused on MSP onboarding, enablement and co-marketing
Create and manage joint marketing programs that drive pipeline and business outcomes for MSP partners
Lead quarterly marketing planning sessions with top MSP partners
Define and execute MSP event strategies, including trade shows, partner conferences and regional activations
Manage event logistics, budgets, vendors and post-event lead follow-up in collaboration with sales. Attend events on an as-needed basis
Demand Generation and Digital Marketing
Plan and execute digital campaigns to and through MSPs
Launch targeted MSP recruitment campaigns to support sales growth objectives
Drive co-branded digital and social campaigns that generate leads for MSP partners and their customers
Track and report on campaign metrics, including MQLs, pipeline and revenue
Content and Enablement
Partner with Product Marketing to create and localize MSP-facing assets, including one-pagers, guides, playbooks and email templates
Develop co-branded content and nurture tracks to help MSPs effectively sell Keeper to their end users
Support partner communications, newsletters and content syndication programs
Requirements
5+ years of experience in B2B or channel partner marketing (MSP experience required)
Proven success marketing to, with and through MSPs in the cybersecurity or SaaS space
Strong understanding of partner marketing principles, MDF programs and pipeline attribution
Experience with marketing automation (HubSpot) and CRM (Salesforce) systems
Excellent cross-functional collaboration and communication skills
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
Entrepreneurial mindset with strong analytical and problem-solving skills
Bachelor's degree in Marketing, Communications, Business or a related field
Preferably bilingual in Spanish and/or Brazilian Portuguese
Benefits
Medical, Dental & Vision (inclusive of domestic partnerships)
Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
Voluntary Short/Long Term Disability Insurance
401K (Roth/Traditional)
A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
Above-market annual bonuses
Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt