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Starmark

Digital Marketing Strategist

Starmark, Fort Lauderdale, FL, US, 33336

Duration: Full Time

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Work is more rewarding when you remove all the barriers to the best thinking. That's why the big stuff - from brand initiatives to new tech launches to bespoke digital efforts - goes further with Starmark. So come light up some new possibilities for your career as part of our crew.

Starmark proudly follows Agile methodologies agency-wide, so you'll fit right in if you're a self-motivated explorer who plays well with others and loves stellar work that brings results.

  • Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
  • Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
  • People Who Deliver: Digital marketing results and recommendations based on data and analytics
  • Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success
Digital Marketing Strategist
  • Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client's goals.
  • Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
  • Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
  • Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.
Role Responsibilities:
  • Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client's goals
  • Design and manage awareness, prospecting, re-marketing and lead generation campaigns
  • Manage budgets and campaign optimizations to drive strong return on investment
  • Implement channel specific tactics across multiple platforms
  • Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
  • Work with creative team and partners to deliver amazing results
  • Deliver POVs, audits and competitive analysis
  • Audience targeting, analysis, and recommendations
  • Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
  • Interpret data and strategize how to improve creative and approach to optimize results
  • Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
  • Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
  • Budget stewardship, billing reconciliation
  • Excellent writing, analytical, presentation and communication skills
Expectations:
  • Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
  • Ability to work directly with client and team to build relationships.
  • Balanced analytical and creative mindset.
  • Strong written and verbal communication skills, and organizational skills.
  • Ability to manage multiple clients in an Agile, deadline-driven environment.
  • Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
  • Excellent project management skills, especially in a fast-paced cross-functional environment.
Requirements:
  • 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
  • Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
  • Experience in Programmatic a plus
  • Experience managing performance-driven campaigns
  • Solid expertise in campaign and channel analysis and reporting
  • Google Analytics, Google Tag Manager, reporting dashboards
  • Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
  • BS/BA in marketing, communications, or similar.
  • Google Ads Certification, Facebook certification, or certification in progress
  • Organic Social experience a plus

We offer health, dental and vision insurance, 401k, paid time off and more.

We are flexible to full-time or contract and local or remote within the US.

Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.
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