Charleys
Overview
Charleys Cheesesteaks and Wings, a rapidly growing QSR brand with more than 1,000 locations nationwide, is seeking a Director of Digital Marketing to lead our digital growth strategy. This role is responsible for overseeing all digital initiatives across paid, earned, and owned channels, with a strong focus on driving sales, customer acquisition, and e-commerce performance. The Director will manage Charleys’ e-commerce platforms (desktop and mobile app), oversee delivery partnerships, and lead vendor negotiations to maximize efficiency and ROI. This is a leadership position with direct accountability for digital performance and team development. Location: Columbus, OH (Onsite).
Key Responsibilities
Digital Strategy & Growth: Lead digital marketing across all channels to increase sales and customer acquisition; develop and execute integrated campaigns that build awareness, engagement, and conversion; implement scalable, profitable strategies for new customer growth.
E-Commerce & Platforms: Manage and optimize Charleys’ desktop and mobile app platforms to improve user experience and sales conversion; partner with IT and Operations to deliver platform enhancements and ensure performance.
Vendor & Partner Management: Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub); negotiate contracts with delivery partners and digital vendors for optimal value and performance; manage the digital vendor ecosystem, including media partners, CRM, loyalty, and reputation management providers.
Performance & KPI Management: Define and track KPIs to measure digital marketing and e-commerce effectiveness; analyze data to identify opportunities for optimization and improved ROI; collaborate with Creative, Operations, Finance, and IT to align digital initiatives with business objectives.
Team Leadership: Lead, coach, and develop a digital marketing team to achieve high performance; promote collaboration, innovation, and accountability within the department; build team capabilities to ensure Charleys remains competitive in digital marketing.
Qualifications
7-10 years of progressive digital marketing experience within a retailer, omni-channel merchant, or QSR brand.
Demonstrated success in driving digital sales and e-commerce growth across paid, earned, and owned channels.
Experience with loyalty platforms, CRM, and reputation management programs.
Strong knowledge of media planning and buying, including search, social, streaming, and display.
Proven experience managing third-party delivery platforms and negotiating vendor contracts.
Track record of setting, tracking, and achieving KPIs.
Strong leadership, communication, and people management skills.
Analytical mindset with the ability to translate insights into action.
Strategic thinker with a proven ability to build scalable digital growth engines.
Total Rewards
Competitive salary + bonus
Health, dental, and vision insurance
401(k)
Paid vacation and personal days
Short-term disability and voluntary life insurance
Tuition and wellness reimbursement
Ongoing professional development
Why Join Us At Charleys, we believe in building a marketing engine that’s as bold as our flavors. This is a unique opportunity to establish and lead an in-house creative services team at scale—delivering work that inspires our guests, energizes our franchisees, and drives brand growth.
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Restaurants
Note: This description focuses on the role, responsibilities, and qualifications for the Director of Digital Marketing position at Charleys Cheesesteaks and Wings. All other job alerts and external references were not included in this refined description.
#J-18808-Ljbffr
Key Responsibilities
Digital Strategy & Growth: Lead digital marketing across all channels to increase sales and customer acquisition; develop and execute integrated campaigns that build awareness, engagement, and conversion; implement scalable, profitable strategies for new customer growth.
E-Commerce & Platforms: Manage and optimize Charleys’ desktop and mobile app platforms to improve user experience and sales conversion; partner with IT and Operations to deliver platform enhancements and ensure performance.
Vendor & Partner Management: Oversee relationships with third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub); negotiate contracts with delivery partners and digital vendors for optimal value and performance; manage the digital vendor ecosystem, including media partners, CRM, loyalty, and reputation management providers.
Performance & KPI Management: Define and track KPIs to measure digital marketing and e-commerce effectiveness; analyze data to identify opportunities for optimization and improved ROI; collaborate with Creative, Operations, Finance, and IT to align digital initiatives with business objectives.
Team Leadership: Lead, coach, and develop a digital marketing team to achieve high performance; promote collaboration, innovation, and accountability within the department; build team capabilities to ensure Charleys remains competitive in digital marketing.
Qualifications
7-10 years of progressive digital marketing experience within a retailer, omni-channel merchant, or QSR brand.
Demonstrated success in driving digital sales and e-commerce growth across paid, earned, and owned channels.
Experience with loyalty platforms, CRM, and reputation management programs.
Strong knowledge of media planning and buying, including search, social, streaming, and display.
Proven experience managing third-party delivery platforms and negotiating vendor contracts.
Track record of setting, tracking, and achieving KPIs.
Strong leadership, communication, and people management skills.
Analytical mindset with the ability to translate insights into action.
Strategic thinker with a proven ability to build scalable digital growth engines.
Total Rewards
Competitive salary + bonus
Health, dental, and vision insurance
401(k)
Paid vacation and personal days
Short-term disability and voluntary life insurance
Tuition and wellness reimbursement
Ongoing professional development
Why Join Us At Charleys, we believe in building a marketing engine that’s as bold as our flavors. This is a unique opportunity to establish and lead an in-house creative services team at scale—delivering work that inspires our guests, energizes our franchisees, and drives brand growth.
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Restaurants
Note: This description focuses on the role, responsibilities, and qualifications for the Director of Digital Marketing position at Charleys Cheesesteaks and Wings. All other job alerts and external references were not included in this refined description.
#J-18808-Ljbffr