LoadUp Technologies, LLC.
Director of Digital Marketing & Demand
LoadUp Technologies, LLC., Alpharetta, Georgia, United States, 30239
Overview
LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered. LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023). We are looking for talented, committed, driven individuals to join our team. Our core beliefs emphasize excellence, integrity, continual improvement, collaboration, and accountability. About the Role
LoadUp is seeking a dynamic
Director of Digital Marketing & Demand
to lead digital growth and demand generation across our house of brands. In this role, you’ll own the strategy for
web, SEO, social,
and
content , ensuring every channel works in harmony to drive brand awareness, generate qualified demand, and deliver measurable business results. You’ll be responsible for setting the vision, managing budgets, and mentoring a talented team, while also rolling up your sleeves to execute when needed. This is a high-impact leadership role for a results-driven marketer who thrives on building scalable strategies and leading teams to success. What You’ll Do
Strategy & Leadership
Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals. Build and optimize demand generation programs across both B2C and B2B audiences. Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth. Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation. Website & Digital Experience
Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform. Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency. Evaluate and implement tools, integrations, and technologies that enhance digital performance. Channel & Campaign Management
Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results. Guide the creation and optimization of content including blogs, guides, landing pages, and digital assets. Lead development of thought leadership and conversion-focused content that drives awareness and demand. Manage agency partners, ensuring campaigns are efficient, effective, and always on brand. Collaboration & Partnerships
Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey. Ensure messaging, campaigns, and digital experiences consistently build demand and brand value. Analytics & Performance
Define KPIs and hold the team accountable for delivering results. Leverage analytics platforms (Google Analytics, SEMrush, Ahrefs, etc.) to track performance and connect marketing to revenue impact. Foster a culture of testing, optimization, and continuous improvement. What You Bring
Experience & Skills
10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution. Proven track record of leading teams, managing budgets, and delivering measurable business growth. Success driving demand and conversions across both B2C and B2B markets. Deep expertise in SEO, website strategy, paid media, social, and content marketing. Strong project management skills, with experience working in Agile environments. Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion. Skilled at managing and partnering with external agencies to deliver results. Familiarity with WordPress, HTML, CSS, and digital design tools. Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms. A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed. What You Can Expect
At LoadUp our goal is to foster an environment that celebrates the success of all team members and build a winning culture. We offer a dynamic, transparent work environment where innovative ideas thrive, and teamwork is key to providing exceptional service to our customers. If you\'re looking to contribute to a company that values making a positive impact while constantly seeking new paths to success, we\'re the perfect place for you. Competitive Compensation – Earn a competitive salary that rewards results and team impact. Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job. Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands. Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work. 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution. Employee Recognition Program – Get rewarded and celebrated for your contributions. Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience. Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent. Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future. LoadUp is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
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LoadUp is a modern junk removal and home services company leveraging proprietary technology to connect consumers with a nationwide network of independently contracted service providers. We pride ourselves on being a customer-centric organization, revolutionizing the way home services are delivered. LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023). We are looking for talented, committed, driven individuals to join our team. Our core beliefs emphasize excellence, integrity, continual improvement, collaboration, and accountability. About the Role
LoadUp is seeking a dynamic
Director of Digital Marketing & Demand
to lead digital growth and demand generation across our house of brands. In this role, you’ll own the strategy for
web, SEO, social,
and
content , ensuring every channel works in harmony to drive brand awareness, generate qualified demand, and deliver measurable business results. You’ll be responsible for setting the vision, managing budgets, and mentoring a talented team, while also rolling up your sleeves to execute when needed. This is a high-impact leadership role for a results-driven marketer who thrives on building scalable strategies and leading teams to success. What You’ll Do
Strategy & Leadership
Lead LoadUp’s digital marketing strategy and manage budgets to achieve growth and profitability goals. Build and optimize demand generation programs across both B2C and B2B audiences. Manage and mentor a high-performing marketing team, fostering accountability, innovation, and professional growth. Stay ahead of digital, AI, and consumer trends to keep LoadUp at the forefront of marketing innovation. Website & Digital Experience
Own website strategy in partnership with web development and brand teams, making it our most powerful sales and brand platform. Drive site optimization to improve conversions, elevate customer experience, and strengthen brand consistency. Evaluate and implement tools, integrations, and technologies that enhance digital performance. Channel & Campaign Management
Oversee SEO, media, content, and social to ensure all channels work together to deliver measurable results. Guide the creation and optimization of content including blogs, guides, landing pages, and digital assets. Lead development of thought leadership and conversion-focused content that drives awareness and demand. Manage agency partners, ensuring campaigns are efficient, effective, and always on brand. Collaboration & Partnerships
Partner with Sales, Operations, and Product teams to align digital strategy with the full customer journey. Ensure messaging, campaigns, and digital experiences consistently build demand and brand value. Analytics & Performance
Define KPIs and hold the team accountable for delivering results. Leverage analytics platforms (Google Analytics, SEMrush, Ahrefs, etc.) to track performance and connect marketing to revenue impact. Foster a culture of testing, optimization, and continuous improvement. What You Bring
Experience & Skills
10+ years of digital marketing experience with a strong balance of strategic leadership and hands-on execution. Proven track record of leading teams, managing budgets, and delivering measurable business growth. Success driving demand and conversions across both B2C and B2B markets. Deep expertise in SEO, website strategy, paid media, social, and content marketing. Strong project management skills, with experience working in Agile environments. Comfortable collaborating with web development and design teams to optimize websites for brand consistency, user experience, and conversion. Skilled at managing and partnering with external agencies to deliver results. Familiarity with WordPress, HTML, CSS, and digital design tools. Advanced analytical ability with expertise in Google Analytics, SEMrush, Ahrefs, and related platforms. A collaborative leader who inspires teams, influences cross-functional partners, and isn’t afraid to roll up their sleeves when needed. What You Can Expect
At LoadUp our goal is to foster an environment that celebrates the success of all team members and build a winning culture. We offer a dynamic, transparent work environment where innovative ideas thrive, and teamwork is key to providing exceptional service to our customers. If you\'re looking to contribute to a company that values making a positive impact while constantly seeking new paths to success, we\'re the perfect place for you. Competitive Compensation – Earn a competitive salary that rewards results and team impact. Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage to support your well-being, on and off the job. Flexible Spending & Savings Options – Tailor your healthcare planning with FSA or HSA accounts, putting control and flexibility in your hands. Generous Paid Time Off – Take the time you need to rest, recharge, or explore life outside of work. 401(k) with 5% Company Match – Plan for the long-term, including a generous company contribution. Employee Recognition Program – Get rewarded and celebrated for your contributions. Monthly Lifestyle Stipends – Support for the essentials, or the extras, designed to enhance your everyday experience. Referral Rewards Program – Help us build a high-performing team and get rewarded for referring great talent. Growth with Purpose – We’re a scaling company where career paths evolve. You’ll have the opportunity to grow alongside the business and shape its future. LoadUp is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
#J-18808-Ljbffr