McDermott Will & Schulte
Associate Director of Marketing, Transactions
McDermott Will & Schulte, Los Angeles, California, United States, 90079
Associate Director of Marketing, Transactions
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Associate Director of Marketing, Transactions
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McDermott Will & Schulte Overview
The Associate Director of Marketing, Transactions drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position functions as the lead marketer for the firm’s Transactions Practice, developing and executing integrated marketing programs that highlight the firm’s depth and breadth across deal capabilities and strong industry leadership. The Associate Director collaborates closely with the Director of Marketing, brand, communications, business development, and marketing technology teams to deliver measurable growth and market impact. Responsibilities
Lead the strategy, development, and execution of integrated marketing programs that elevate the Transactions Practice, spanning M&A, PE, Private Capital, Investment Funds, Real Estate, and more, by showcasing the firm’s deal capabilities and driving measurable growth across key industries and client segments Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric campaigns aligned with market opportunities and firm priorities Use data, segmentation, and marketing automation to create personalized, digitally-enabled activations that engage dealmakers, sponsors, and investors, converting insights into qualified business opportunities Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths in complex and cross-border transactions Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion Introduce and apply emerging ideas and best practices in digital marketing, content strategy, data analytics, and marketing innovation, including generative AI and automation tools, to enhance campaign effectiveness Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency Qualifications
At least 10-15 years of experience in B2B Marketing. Proven experience in a senior marketing role leading transformative initiatives and campaigns Bachelor's degree in marketing, business administration or related field. MBA or advanced degree a plus Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments Ability to maintain a proactive, solution-oriented approach to problem solving Hands-on experience with contemporary marketing technology platforms Strong analytical skills to interpret data, make informed decisions, and tell an impact story leveraging data Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration Ability to operate in an agile environment and quickly iterate Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities Job Specifications & Benefits
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses. Target Hiring Range
$203,000 - $288,000 Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package. Physical Demands And Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear Employee must occasionally lift up to twenty (20) pounds Work Environment: Typical indoor office environment Disclaimer
The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
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Join to apply for the
Associate Director of Marketing, Transactions
role at
McDermott Will & Schulte Overview
The Associate Director of Marketing, Transactions drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position functions as the lead marketer for the firm’s Transactions Practice, developing and executing integrated marketing programs that highlight the firm’s depth and breadth across deal capabilities and strong industry leadership. The Associate Director collaborates closely with the Director of Marketing, brand, communications, business development, and marketing technology teams to deliver measurable growth and market impact. Responsibilities
Lead the strategy, development, and execution of integrated marketing programs that elevate the Transactions Practice, spanning M&A, PE, Private Capital, Investment Funds, Real Estate, and more, by showcasing the firm’s deal capabilities and driving measurable growth across key industries and client segments Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric campaigns aligned with market opportunities and firm priorities Use data, segmentation, and marketing automation to create personalized, digitally-enabled activations that engage dealmakers, sponsors, and investors, converting insights into qualified business opportunities Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths in complex and cross-border transactions Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion Introduce and apply emerging ideas and best practices in digital marketing, content strategy, data analytics, and marketing innovation, including generative AI and automation tools, to enhance campaign effectiveness Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency Qualifications
At least 10-15 years of experience in B2B Marketing. Proven experience in a senior marketing role leading transformative initiatives and campaigns Bachelor's degree in marketing, business administration or related field. MBA or advanced degree a plus Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments Ability to maintain a proactive, solution-oriented approach to problem solving Hands-on experience with contemporary marketing technology platforms Strong analytical skills to interpret data, make informed decisions, and tell an impact story leveraging data Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration Ability to operate in an agile environment and quickly iterate Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities Job Specifications & Benefits
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses. Target Hiring Range
$203,000 - $288,000 Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package. Physical Demands And Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear Employee must occasionally lift up to twenty (20) pounds Work Environment: Typical indoor office environment Disclaimer
The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
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