Walmart Connect
(USA) Senior Manager of Marketing Intelligence – Walmart Connect
Walmart Connect, Hoboken, New Jersey, us, 07030
(USA) Senior Manager of Marketing Intelligence – Walmart Connect
Location: Hoboken, New Jersey, US
Role Overview: As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connect’s newly created Marketing Intelligence function. This role focuses on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding/reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connect’s revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up.
What you’ll do
Measurement Framework: Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics.
Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation.
Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes.
Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations.
Cross-Functional Partnership: Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions.
Enablement: Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing.
Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus.
Experience: 6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders.
Expertise: Strong analytical skills, experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred.
Attributes: Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations.
Note: United States-based candidates only; base pay range varies by location and experience.
Salary and benefits: Walmart Connect provides a base pay range and additional compensation. The base pay range for this role includes $96,000.00/yr - $186,000.00/yr, with location-based variations. Other benefits mentioned include health, retirement, paid time off, education programs, and additional perquisites as described by Walmart’s benefits policies. For information about benefits and eligibility, see One.Walmart.
Seniority level
Mid-Senior level
Employment type
Part-time
Job function
Marketing and Sales
Industries
Advertising Services
Walmart is an equal opportunity employer. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our recruitment processes. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr
Role Overview: As Senior Manager of Marketing Intelligence, you will play a key role in shaping Walmart Connect’s newly created Marketing Intelligence function. This role focuses on measurement, reporting, and data-informed decision-making to connect marketing actions to business outcomes. You will be responsible for building a comprehensive measurement framework, including revenue attribution modeling, campaign performance metrics, and dashboarding/reporting infrastructure. You will partner closely with Finance, Data Science, and BI teams to ensure marketing impact is clearly understood and tied to Walmart Connect’s revenue strategy. This position requires a highly analytical, collaborative leader who can tell compelling stories with data, influence stakeholders, and thrive in building new capabilities from the ground up.
What you’ll do
Measurement Framework: Design and implement a robust framework to measure marketing impact, spanning revenue attribution, campaign performance, and ROI metrics.
Attribution & Measurement: Support implementation and drive adoption of marketing attribution frameworks, ensuring insights guide planning and resource allocation.
Dashboarding & Reporting: Build and maintain reporting infrastructure and dashboards that provide visibility into marketing effectiveness and business outcomes.
Support Insights Generation: Partner with the Marketing Strategy team by analyzing marketing and business performance data, uncovering trends, and providing inputs that help shape actionable recommendations.
Cross-Functional Partnership: Collaborate with Finance, Data Science/BI, and cross-functional marketing teams to align measurement approaches and ensure insights inform key decisions.
Enablement: Provide tools, training, and support that empower marketing teams to access, understand, and apply data effectively, fostering adoption of a data-driven culture within Marketing.
Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field. Advanced degree a plus.
Experience: 6–8+ years in marketing analytics, growth marketing, marketing science, or product analytics. Demonstrated success in building measurement frameworks and communicating insights to senior stakeholders.
Expertise: Strong analytical skills, experience with attribution modeling, dashboarding/reporting tools, and marketing performance measurement. Background in retail, digital advertising, or tech environments preferred.
Attributes: Ability to tell stories with data and influence stakeholders, proven success operating in matrixed and cross-functional environments, and comfort building new capabilities within large organizations.
Note: United States-based candidates only; base pay range varies by location and experience.
Salary and benefits: Walmart Connect provides a base pay range and additional compensation. The base pay range for this role includes $96,000.00/yr - $186,000.00/yr, with location-based variations. Other benefits mentioned include health, retirement, paid time off, education programs, and additional perquisites as described by Walmart’s benefits policies. For information about benefits and eligibility, see One.Walmart.
Seniority level
Mid-Senior level
Employment type
Part-time
Job function
Marketing and Sales
Industries
Advertising Services
Walmart is an equal opportunity employer. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our recruitment processes. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr