LinkedIn
Senior Content Marketing Strategist
LinkedIn, San Francisco, California, United States, 94199
Senior Content Marketing Strategist – LinkedIn
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LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our employees by investing in their growth. We aspire to build a culture of trust, care, inclusion, and fun where everyone can succeed.
This role will be based in San Francisco, Mountain View, Sunnyvale, or NYC. The work is hybrid, performed from home and from a LinkedIn office on select days as determined by business needs.
Overview: The Senior Content Marketing Strategist leads the strategic direction, development, and performance of content across LinkedIn’s owned, earned, and paid channels—connecting storytelling to business impact across B2B and B2C audiences. You will partner with product and integrated marketing, comms, brand, creative, and analytics teams to unify messaging and ensure our content supports integrated go-to-market campaigns and tentpole moments.
You will define and evolve the content strategy across LinkedIn to TikTok, YouTube, Instagram, Reddit, and other platforms, grounded in insights, elevated by creativity, and optimized for performance. You will champion experimentation, track trends, pilot emerging formats, and translate results into actionable learnings. As a cross-functional influencer and storyteller, you will help the organization make smarter, faster, and more consistent content decisions that strengthen our brand narrative and maximize reach across audiences and regions.
Key Responsibilities
Strategic Content Leadership: Own and evolve the content strategy across owned, earned, and paid channels, aligned with brand priorities and business objectives for B2B and B2C audiences.
Cross-Functional Collaboration: Partner with product marketing, brand, comms, creative, and analytics to craft unified messaging and support integrated campaigns.
Intake & Brief Management: Act as the primary contact for cross-functional partners, streamline briefs, and coordinate with the CoE to identify activation approaches.
COE Campaigns and Events: Lead content strategy for go-to-market campaigns and events across platforms including LinkedIn, Instagram, TikTok, Reddit, and YouTube.
Performance & Insights: Define success metrics, analyze content performance, and deliver actionable insights to inform editorial decisions.
Trendspotting & Innovation: Monitor cultural and platform trends, pilot new formats and tools, and translate results into scalable content strategies.
Stakeholder Influence & Alignment: Collaborate with product marketing, sales, creative agencies, analytics, and external partners to ensure content aligns with broader marketing objectives and regional needs.
Qualifications Basic Qualifications
7+ years of experience developing and executing content strategies in B2C, B2B, or technology sectors across platforms such as LinkedIn, Instagram, TikTok, YouTube, and blogs.
5+ years of experience working cross-functionally in matrixed environments with marketing, creative, and analytics teams.
4+ years of experience managing complex, cross-functional projects across regions with demonstrated stakeholder influence and effective communication at multiple levels.
Preferred Qualifications
Experience collaborating with creative and production teams to develop compelling content experiences.
Experience managing content strategies for global or multi-regional audiences.
Familiarity with influencer, creator, or thought leadership content in B2B contexts.
Experience with content and social performance tools (e.g., Sprinklr, Tubular, Google Analytics, CreatorIQ, CMS platforms).
Experience managing brand reputation or sensitive communications through content.
Ability to build scalable, innovative content programs and drive measurable business outcomes.
Experience leveraging data and insights to optimize content performance.
Skills
Content strategy and editorial planning
Cross-functional collaboration
Data-driven storytelling and insights
Trendspotting and innovation
Stakeholder influence and communication
LinkedIn is committed to fair and equitable compensation. The pay range for this role is $125,000 to $195,000. Actual compensation depends on factors such as skill set, depth of experience, certifications, and location. The total package may include annual bonus, stock, benefits, and other incentive plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity & Accessibility LinkedIn is an equal opportunity employer. We provide accommodations on request for job seekers with disabilities. If you need an accommodation, please contact accommodations@linkedin.com.
A reasonable accommodation request will be responded to within three business days.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Internet
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LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re committed to providing transformational opportunities for our employees by investing in their growth. We aspire to build a culture of trust, care, inclusion, and fun where everyone can succeed.
This role will be based in San Francisco, Mountain View, Sunnyvale, or NYC. The work is hybrid, performed from home and from a LinkedIn office on select days as determined by business needs.
Overview: The Senior Content Marketing Strategist leads the strategic direction, development, and performance of content across LinkedIn’s owned, earned, and paid channels—connecting storytelling to business impact across B2B and B2C audiences. You will partner with product and integrated marketing, comms, brand, creative, and analytics teams to unify messaging and ensure our content supports integrated go-to-market campaigns and tentpole moments.
You will define and evolve the content strategy across LinkedIn to TikTok, YouTube, Instagram, Reddit, and other platforms, grounded in insights, elevated by creativity, and optimized for performance. You will champion experimentation, track trends, pilot emerging formats, and translate results into actionable learnings. As a cross-functional influencer and storyteller, you will help the organization make smarter, faster, and more consistent content decisions that strengthen our brand narrative and maximize reach across audiences and regions.
Key Responsibilities
Strategic Content Leadership: Own and evolve the content strategy across owned, earned, and paid channels, aligned with brand priorities and business objectives for B2B and B2C audiences.
Cross-Functional Collaboration: Partner with product marketing, brand, comms, creative, and analytics to craft unified messaging and support integrated campaigns.
Intake & Brief Management: Act as the primary contact for cross-functional partners, streamline briefs, and coordinate with the CoE to identify activation approaches.
COE Campaigns and Events: Lead content strategy for go-to-market campaigns and events across platforms including LinkedIn, Instagram, TikTok, Reddit, and YouTube.
Performance & Insights: Define success metrics, analyze content performance, and deliver actionable insights to inform editorial decisions.
Trendspotting & Innovation: Monitor cultural and platform trends, pilot new formats and tools, and translate results into scalable content strategies.
Stakeholder Influence & Alignment: Collaborate with product marketing, sales, creative agencies, analytics, and external partners to ensure content aligns with broader marketing objectives and regional needs.
Qualifications Basic Qualifications
7+ years of experience developing and executing content strategies in B2C, B2B, or technology sectors across platforms such as LinkedIn, Instagram, TikTok, YouTube, and blogs.
5+ years of experience working cross-functionally in matrixed environments with marketing, creative, and analytics teams.
4+ years of experience managing complex, cross-functional projects across regions with demonstrated stakeholder influence and effective communication at multiple levels.
Preferred Qualifications
Experience collaborating with creative and production teams to develop compelling content experiences.
Experience managing content strategies for global or multi-regional audiences.
Familiarity with influencer, creator, or thought leadership content in B2B contexts.
Experience with content and social performance tools (e.g., Sprinklr, Tubular, Google Analytics, CreatorIQ, CMS platforms).
Experience managing brand reputation or sensitive communications through content.
Ability to build scalable, innovative content programs and drive measurable business outcomes.
Experience leveraging data and insights to optimize content performance.
Skills
Content strategy and editorial planning
Cross-functional collaboration
Data-driven storytelling and insights
Trendspotting and innovation
Stakeholder influence and communication
LinkedIn is committed to fair and equitable compensation. The pay range for this role is $125,000 to $195,000. Actual compensation depends on factors such as skill set, depth of experience, certifications, and location. The total package may include annual bonus, stock, benefits, and other incentive plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity & Accessibility LinkedIn is an equal opportunity employer. We provide accommodations on request for job seekers with disabilities. If you need an accommodation, please contact accommodations@linkedin.com.
A reasonable accommodation request will be responded to within three business days.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Internet
#J-18808-Ljbffr