Integrated Marketing Manager

Integrated Marketing Manager The Hiring Advisors, LLC

Base pay range: $130,000.00/yr $160,000.00/yr

Location: Boston, Los Angeles, or New York (Hybrid)

Seniority level: Mid-Senior

Employment type: Full-time

Job function: Marketing and Project Management

Industries: Software Development, Marketing Services, and Internet Marketplace Platforms

What Youll Be Doing

• Lead the design and execution of data-driven, integrated campaigns that accelerate trial sign-ups, feature adoption, and subscription growth.
• Partner with Product, Data, and Growth teams to identify expansion and retention opportunities across the funnel.
• Use predictive analytics and AI-powered insights to optimize channel mix, audience targeting, and personalized messaging.
• Own cross-channel campaigns across paid, social, email, and in-product touchpoints to fuel PLG growth.
• Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) with SEO partners.
• Manage and scale paid media campaigns across Google, YouTube, Meta, TikTok, OTT, and emerging channels.
• Optimize lifecycle and email campaigns to maximize trial conversion and retention.
• Launch co?marketing, influencer, and affiliate initiatives to expand reach and impact.
• Collaborate with Product, Lifecycle, Growth, and Creative teams to ensure seamless execution.
• Share data and insights to drive smarter, faster iteration across the marketing org.
• Turn feature launches into activation moments that deepen engagement.
• Stay ahead of PLG, AI discovery, and integrated campaign trends.
• Test, learn, and adapt strategies that move the needle on funnel conversion and retention.

What Success Looks Like

• High-performing multi-channel campaigns that drive trial sign-ups and paid subscriptions.
• Increased feature adoption and retention through targeted, data-driven storytelling.
• Improved visibility across search and AI-powered discovery channels.
• Strong collaboration and innovation culture across marketing and product teams.
• Maximized ROI on a $5M+ annual budget through smart, agile execution.

What You Bring

• 4+ years of integrated or growth marketing experience ideally in SaaS or PLG environments.
• Proven ability to conceptualize and execute high-impact campaigns that drive measurable growth.
• Deep understanding of paid, social, email, and in-product marketing channels.
• Experience working with large budgets ($5M+) and optimizing spend for maximum return.
• Strong grasp of AI-powered search, voice search, AEO, and funnel optimization.
• Analytical mindset with expertise in cohort data, testing frameworks, and performance iteration.
• A scrappy, adaptable operator who thrives in fast-moving, collaborative environments.

Ready to run campaigns that move markets not just metrics?

Apply now or email Andrew@thehiringadvisors.com to learn more.