Field Marketing Manager | Strategic Segment (US West)

Overview

Field Marketing Manager | Strategic Segment (US West) Americas. The role is to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at strategic accounts in the US West region. You will be the primary field marketing lead for your territory, aligning with sales and partners to drive pipeline generation, awareness, engagement, and account growth across new logos and existing customers. This role serves as a critical link between global marketing initiatives and on-the-ground sales and partner efforts.

Key Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Drive customized account-based marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs and campaigns.

Success Factors

The key success measures and metrics for your success in this role include:

• Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation and acceleration, including the number of qualified leads and opportunities generated and the conversion rate of these measures into pipeline.
• Regional field Marketing KPIs: KPIs specific to regional field marketing activities, such as the number of events held, attendance rates, mix (customers vs prospects), and the quality of interactions at these events.
• ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure efficient use of resources.

These metrics help evaluate the overall impact of marketing efforts on business growth and ensure alignment with sales priorities.

Minimum Qualifications

• Bachelors degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in strategic accounts field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of strategic accounts buying dynamics and behaviors in US West.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives and meet deadlines.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%25%) as needed.

Compensation and Benefits

Benefits and compensation vary by location. This role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, with potential equity participation. Salary ranges are determined by location, knowledge, skills, experience, and internal equity.

Base salary estimates for US-based employees: $121,800 $174,000 $226,200. Base salaries for other locations are competitive for the home location.

About SailPoint

SailPoint is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other protected category. Alternative application methods are available for individuals unable to submit through this site. For accommodations, contact applicationassistance@sailpoint.com.