AutoZone is hiring: Marketing Director - Media in Memphis

Job Description

As the Director, Marketing - Media, you will lead the strategic direction, execution, and performance optimization of all paid media initiatives, including stewardship of the AutoZone Retail Media Network. You will be responsible for driving measurable business outcomes through omnichannel media strategies that span digital, social, video, audio, and in-store channels. You will also oversee strategic agency partnerships and works closely with Merchandising to develop integrated campaigns that support priority categories and vendor-funded programs.

Responsibilities

• Lead the direction of our media and advertising roadmap, inclusive of the underlying technology, sales & operational strategy, and forward-thinking strategy to keep the media business on the cutting edge to offering the best solutions
• Lead collaboration with other departments to align business goals and develop marketing strategies that benefit the organization. Identify opportunities to integrate campaigns throughout Marketing, Merchandising, Communications, Corporate Partnerships, Community Impact and other areas.
• Lead the vision, implementation and measurement of AutoZone Media Network, a vendor-funded ad service, to reach shoppers with targeted messaging using a full suite of digital media channels and to drive incremental sales to AutoZone and our vendor partners.
• Drive key business results through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics.
• Oversee the planning and purchasing of media. Serve as the primary point of contact for promotional agreements (paid and trade) with media partners.
• Work closely with the internal and external Digital teams to ensure promotions, products and services are represented on relevant online channels, including paid social, paid search, digital display, mobile and streaming mediums.
• Develop tracking mechanisms for campaigns to help evaluate overall effectiveness, identify strengths and opportunities.
• Cultivate and utilize a keen understanding of our customers and market for effective campaigns.
• Build and maintain relationships with both new and existing partners (including but not limited to: platforms, publishers, agencies, brands) to help generate more new user acquisition
• Proactively explore and source potential partnership opportunities with major media platforms to innovate, build brand awareness and drive acquisition
• Guide strategies and programs with internal and external teams for media and brand campaigns
• Lead deal negotiations, agreements and onboarding of new partners
• Collaborate with cross-functional teams, both locally and internationally, to align on business strategies and develop multi-objective campaigns and programs
• Oversee the day-to-day and operations management of all gift card products programs.
• Drive 3rd party retail (grocery, pharmacy, big box, online) and B2B gift card distribution (incentive houses, online gift card malls) growth opportunities in collaboration with external agency and gift card processor.
• Evaluate programs regularly by interpreting data, identifying trends, and making actionable recommendations for continual improvement based on feedback from gift card buyers, users, affiliates and partners.
• Lead and manage implementation of new programs and product enhancements in collaboration with internal and external stakeholders.
• Spearhead the strategy and execution of major sports, special events and other partnerships, including St. Jude Give Thanks, AutoZone Liberty Bowl, Memphis Grizzlies and AutoZone Park (Redbirds).
• Manage multiple projects within team and across key stakeholders on other teams
• Partner with the analytics team to review the success of campaigns and optimize/adjust accordingly.
• Coach, develop, and motivate team members and leaders to ensure they are engaged and growing in their abilities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field. MBA or Master's Degree in Communications, Advertising or Marketing is preferred
• Minimum of 10+ years' experience in Marketing, Media and/or Communications, with some agency experience
• 5+ years' experience managing people and vendors
• Strong knowledge of digital, and social and emerging media technologies
• Strong strategic thinking and leadership. Ability to understand, engage and influence senior management on strategic choices and enterprise level KPIs.
• Excellent written and verbal communication skills

About Autozone

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits at AutoZone

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.

All AutoZoners (Full-Time and Part-Time):

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth

Additional Benefits for Full-Time AutoZoners:

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application:

An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.