MARKETER SENIOR - MARKETING DEPARTMENT Job at Hoag Memorial Hospital Presbyteria

Job Description

Primary Duties and Responsibilities

The Senior Marketer serves as the strategic marketing lead for an assigned Health Institute, acting as a key business partner to the Institute's executive leadership team. Reporting to the Principal of Institute Marketing, this high-visibility role is responsible for developing and executing comprehensive marketing strategies and tactics that align with business objectives and growth opportunities.

The Senior Marketer will bring deep marketing expertise and a collaborative mindset to drive Institute and program awareness, patient engagement, and service line growth. This role meets regularly with executive directors, medical directors, and administrators, and leads initiatives across brand strategy, digital and traditional marketing, advertising, market research, and campaign execution.

Responsibilities

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with enterprise goals and Institute-specific priorities.
• Partner with Institute leadership to define strategic objectives and drive growth through targeted lead generation and service line promotion.
• Drive growth strategies to deliver qualified leads to the specified Institute.
• Conduct market research and analysis gaining insights into the specific needs of the Institute and services provided to inform strategy
• Serve as a subject matter expert and advisor on marketing best practices.
• Create and manage integrated marketing campaigns across digital, social, print, and event channels to drive awareness and engagement.
• Develop & manage short and long-lead Institute content calendars.
• Collaborate cross-functionally with digital marketing, clinical teams, and administrative stakeholders.
• Analyze performance metrics to optimize channel strategies and produce high-quality reporting.
• Identify and implement new social content opportunities; manage real-time content across web and social platforms.
• Grow awareness, engagement, and content syndication by identifying opportunities with audiences through thought-leading digital & non-digital strategies.
• Oversee content capture for Institute events and guide real-time publishing by curators and writers.
• Develop/maintain a strong brand identity ensuring a consistent, compelling messaging.
• Lead creative and engaging healthcare content production, blog articles, videos, infographics, and social media posts. Deliver full creative/campaign briefs and strategic direction of all campaigns/tactics.
• Leverage data & analytics to track campaign effectiveness, evaluate KPIs, make data-driven decisions to optimizing strategies.
• Stay up to date with trends, research and identify new opportunities.
• Collaborate with external partners, healthcare organizations & community groups. Raise brand visibility and reach.
• Present marketing strategies, performance insights, recommendations, and results to large groups and executive leaders.
• Performs other duties as assigned.

Qualifications

Education and Experience

Required:

• Bachelor's degree in marketing, communications, or a related field. Advanced degree is preferred.
• Minimum of 7-10 years of relevant experience in strategic marketing roles managing marketing channels and producing creative campaigns.
• Proven track record of success in developing and executing marketing strategies & campaigns for enterprises, individual service lines, digital platforms, and/or consumer services.
• A portfolio highlighting key campaigns that you have delivered which drove results
• Excellent creative thinking and problem-solving skills, with the ability to develop innovative and impactful marketing campaigns.

Preferred:

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex healthcare information to a diverse audience.
• Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
• Experience in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
• Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
• Proficiency with marketing technology and project management platforms such as GA4, Contentful, Workfront, and Jira.

Skills or Other Qualifications Required:

• Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends as it applies to healthcare.
• Excellent customer services skills and attitude.
• Organizational and time management skills.
• Superior verbal and written communication skills.

Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.