Digital Marketing Director

Overview Apex Skin is a thriving dermatology practice dedicated to enhancing community health and transforming lives through healthy skin. As a key member of our dynamic team, the Digital Marketing Director will lead and innovate our digital marketing strategies, driving growth and strengthening our brand presence. This is an exciting opportunity for an experienced leader passionate about digital marketing to make a significant impact in a fast-paced environment. Responsibilities Develop and implement comprehensive digital marketing strategies that align with business objectives. Lead and mentor junior digital marketers, fostering their growth and achieving team goals. Oversee the execution of social media strategies to enhance brand engagement. Enhance the effectiveness of our email marketing campaigns for all patient segments. Drive e-commerce initiatives to generate consistent year-over-year revenue growth. Manage key partnerships with third-party agencies for paid media, web development, content creation, and e-commerce services. Ensure the optimization and oversight of all company websites, including our legacy, e-commerce, and Clinical Research sites. Optimize and oversee various digital marketing channels, such as SEO, SEM, social media, email, and content marketing. Analyze and present campaign performance metrics using analytics tools. Collaborate with cross-functional teams to align digital marketing efforts with overall strategic marketing initiatives. Stay informed about emerging digital marketing trends and technologies to drive effective innovation. Manage digital marketing budgets to maximize return on investment. Establish partnerships with digital platforms and third-party vendors to enhance marketing efforts. Ensure brand consistency across all digital channels and touchpoints. Implement testing strategies, including A/B testing, to optimize user engagement and conversion rates. Monitor market trends and competitor activities to uncover new opportunities. Prepare insightful performance reports for stakeholders, offering strategic recommendations for improvement. Utilize customer data and segmentation to enhance campaign effectiveness. Continually improve the digital patient experience, ensuring seamless interactions across all platforms. Guide future digital marketing initiatives, incorporating advancements in AI and technology to increase efficiency. Qualifications Bachelor's degree in Marketing, Business, or a related field. At least 7 years of experience in digital marketing, with a preferred 3 years in a managerial role. Proven success in developing and executing impactful digital marketing strategies. In-depth knowledge of SEO, SEM, PPC, AI, AEO, social media, email marketing, and content marketing. A commitment to staying current with digital marketing trends and technologies. Experience with analytics tools like Google Analytics and DOMO. Proficiency in marketing automation platforms. Excellent analytical skills for interpreting data and making informed strategic decisions. Strong project management capabilities, managing multiple campaigns effectively. Success in fostering cross-functional collaborations for shared business objectives. Exceptional leadership and team management skills. Outstanding verbal and written communication abilities. Experience with A/B testing and optimization strategies. Familiarity with CRM software and customer segmentation techniques. Strong problem-solving skills and attention to detail. Budget management experience for marketing projects. Creative and critical thinking skills for generating solutions. Ability to execute digital marketing initiatives efficiently while maintaining strategic focus. Excitement about working in a growing, privately owned mid-sized company. About Us At Apex Skin, we strive to provide exceptional dermatology care to patients in a compassionate manner. Our core values center on delivering outstanding patient experiences, ensuring prompt access to care, and offering service and education to our community. What We Offer Apex Skin provides a comprehensive benefits plan including a Monday through Friday work schedule, Paid Time Off, Paid Holidays, Medical, Dental, Vision, Life Insurance, Short-Term Disability, 401(k), discounts on dermatological services, and various travel, leisure, and event discounts. Apex Skin is an equal opportunity employer, welcoming applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics, and complies with applicable laws governing nondiscrimination in employment.