Krimson Klover
Overview
Krimson Klover , a women’s premium apparel brand based in Boulder, CO, is looking for a
Digital Marketing Manager
to join our team of passionate, entrepreneurial outdoor enthusiasts who strive to bring elevated style, performance, comfort and sustainability to everyday adventures. This role will develop, manage and drive the execution of the annual marketing plan in the direct-to-consumer channel to achieve revenue and brand growth goals, and will support sales strategies for the wholesale and international channels. The ideal candidate is digital-savvy and a proven manager with the ability to propose and implement strategies, develop plans, manage projects, customize and optimize processes, execute campaigns (internally and with agencies), analyze and report on results, and drive continuous improvement. Reporting to the brand’s fractional CMO, the position will frequently collaborate with company leadership and cross-functional departments. As an integral part of the team, this role will be the point person for digital agency partners and external contractors. It requires a curious mindset and desire for continuous learning and improvement, effective brand storytelling across departments and channels, a collaborative work style, and flexibility to changing market dynamics. Demonstrated experience and results in direct-to-consumer e-commerce is required; experience within the specialty outdoor and ski industry and/or women’s apparel is highly desired. Market awareness and the ability to manage seasonality of our industry/apparel will be applicable.
Responsibilities
Know our brand and bring it to life with creativity to the right target, reflecting KK brand values and consumer understanding; ensure that each season our digital assets reflect our brand POV and strategy.
Be highly involved in overall brand marketing strategy, planning, execution and budget for D2C, wholesale, and international channels, with emphasis on e-comm and digital channels.
Develop, manage, and execute the annual digital marketing calendar including campaign launches, merchandising, brand/category/product storytelling, and promotional strategy across website, email, social, paid, SEO and partnerships.
Analyze the effectiveness of digital advertising, social media, web sales, email performance, customer engagement methods, channel costs, and financial results to optimize revenue, conversion, engagement and retention.
Project manage seasonal and campaign photoshoots for product, studio, and lifestyle photography.
Engage in and support company-wide brand projects (sales meetings/events/tradeshows, warehouse sales, etc.), communicating to leadership and ensuring team workload is sustainable.
Manage freelancers/contractors/vendors including photography, web development, digital marketing, print collateral and other needs as required.
Cultivate effective and transparent cross-organizational relationships, ensuring open communication about project timelines, measurement of marketing performance, and financial investments.
Skills and Qualifications
Bachelor’s degree in Marketing, Business, Communications or related field
Minimum 5+ years of successful management experience building a multi-channel brand
Demonstrated experience managing direct reports, cross-functional counterparts, and external agencies/partners/contractors
Experience with apparel and knowledge of seasonal businesses is a strong plus
Proven track record of brand development with emphasis on D2C e-commerce digital strategy and annual planning/execution
Fluid understanding and application of best digital marketing practices, balancing revenue generation and brand building
Ability to track, analyze and implement data-driven enhancements
Financial acumen including budget management and forecasting
Tech-savvy with experience in Shopify, Google Analytics, Sprout Social, Amazon Seller Central, Klaviyo, Loop, Triple Whale and others
Location and Schedule This role is a full-time position based in Boulder, Colorado in the Krimson Klover offices (not remote). Four days in-office per week and one day work from home. Occasional evenings/weekends will be required for select events. Travel up to 15%.
The Perks
Base salary $90,000+ annually based on experience
Health coverage, including $200/month employer contribution toward enrollment in the Company’s medical plan
Simple IRA plan participation with an employer contribution up to 3% match
Paid time off (PTO) earned on an accrual basis starting at 17 days accrued annually
10 annual company-paid holidays; birthday holiday during the birthday week
Up to 3 paid days for community service per year
Summer Short-Day Fridays (when schedules and deadlines permit)
Dog-friendly office
Generous product employee discount (30% off wholesale)
How to Apply Please send your resume and tell us why you are the best candidate for the position to jobs@krimsonklover.com
About Krimson Klover: krimsonklover.com/
Company Culture We value people and our team. Company culture is important to us. Hybrid working, volunteering, happy hours and a dog-friendly office are examples of our culture. Krimson Klover is a team of outdoor enthusiasts who strive to bring stylish, sustainably made apparel to market in line with our brand values.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr
Krimson Klover , a women’s premium apparel brand based in Boulder, CO, is looking for a
Digital Marketing Manager
to join our team of passionate, entrepreneurial outdoor enthusiasts who strive to bring elevated style, performance, comfort and sustainability to everyday adventures. This role will develop, manage and drive the execution of the annual marketing plan in the direct-to-consumer channel to achieve revenue and brand growth goals, and will support sales strategies for the wholesale and international channels. The ideal candidate is digital-savvy and a proven manager with the ability to propose and implement strategies, develop plans, manage projects, customize and optimize processes, execute campaigns (internally and with agencies), analyze and report on results, and drive continuous improvement. Reporting to the brand’s fractional CMO, the position will frequently collaborate with company leadership and cross-functional departments. As an integral part of the team, this role will be the point person for digital agency partners and external contractors. It requires a curious mindset and desire for continuous learning and improvement, effective brand storytelling across departments and channels, a collaborative work style, and flexibility to changing market dynamics. Demonstrated experience and results in direct-to-consumer e-commerce is required; experience within the specialty outdoor and ski industry and/or women’s apparel is highly desired. Market awareness and the ability to manage seasonality of our industry/apparel will be applicable.
Responsibilities
Know our brand and bring it to life with creativity to the right target, reflecting KK brand values and consumer understanding; ensure that each season our digital assets reflect our brand POV and strategy.
Be highly involved in overall brand marketing strategy, planning, execution and budget for D2C, wholesale, and international channels, with emphasis on e-comm and digital channels.
Develop, manage, and execute the annual digital marketing calendar including campaign launches, merchandising, brand/category/product storytelling, and promotional strategy across website, email, social, paid, SEO and partnerships.
Analyze the effectiveness of digital advertising, social media, web sales, email performance, customer engagement methods, channel costs, and financial results to optimize revenue, conversion, engagement and retention.
Project manage seasonal and campaign photoshoots for product, studio, and lifestyle photography.
Engage in and support company-wide brand projects (sales meetings/events/tradeshows, warehouse sales, etc.), communicating to leadership and ensuring team workload is sustainable.
Manage freelancers/contractors/vendors including photography, web development, digital marketing, print collateral and other needs as required.
Cultivate effective and transparent cross-organizational relationships, ensuring open communication about project timelines, measurement of marketing performance, and financial investments.
Skills and Qualifications
Bachelor’s degree in Marketing, Business, Communications or related field
Minimum 5+ years of successful management experience building a multi-channel brand
Demonstrated experience managing direct reports, cross-functional counterparts, and external agencies/partners/contractors
Experience with apparel and knowledge of seasonal businesses is a strong plus
Proven track record of brand development with emphasis on D2C e-commerce digital strategy and annual planning/execution
Fluid understanding and application of best digital marketing practices, balancing revenue generation and brand building
Ability to track, analyze and implement data-driven enhancements
Financial acumen including budget management and forecasting
Tech-savvy with experience in Shopify, Google Analytics, Sprout Social, Amazon Seller Central, Klaviyo, Loop, Triple Whale and others
Location and Schedule This role is a full-time position based in Boulder, Colorado in the Krimson Klover offices (not remote). Four days in-office per week and one day work from home. Occasional evenings/weekends will be required for select events. Travel up to 15%.
The Perks
Base salary $90,000+ annually based on experience
Health coverage, including $200/month employer contribution toward enrollment in the Company’s medical plan
Simple IRA plan participation with an employer contribution up to 3% match
Paid time off (PTO) earned on an accrual basis starting at 17 days accrued annually
10 annual company-paid holidays; birthday holiday during the birthday week
Up to 3 paid days for community service per year
Summer Short-Day Fridays (when schedules and deadlines permit)
Dog-friendly office
Generous product employee discount (30% off wholesale)
How to Apply Please send your resume and tell us why you are the best candidate for the position to jobs@krimsonklover.com
About Krimson Klover: krimsonklover.com/
Company Culture We value people and our team. Company culture is important to us. Hybrid working, volunteering, happy hours and a dog-friendly office are examples of our culture. Krimson Klover is a team of outdoor enthusiasts who strive to bring stylish, sustainably made apparel to market in line with our brand values.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
#J-18808-Ljbffr