Ace Hardware Corporation
Marketing Manager - Local Operations
Ace Hardware Corporation, Oklahoma City, Oklahoma, United States
Compensation Details
$130,000 - $140,000 per year + Bonus Job Description
Who We Are Ace Hardware has been serving neighbors throughout America for 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services. As the
Marketing Manager - Local Operations
for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought leadership will be critical as we integrate the unique businesses into the Ace Hardware Home Service business unit. Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24 months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services. What You’ll Do
Marketing Plan Development : Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling). Brand Strategy / Launch & Acquisition Integration : Lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24 months. This work includes partnering with agencies to develop launch plans, testing market readiness, and tracking metrics & ROI on market launch tactics. Metrics include brand consideration scores and market share growth after launch. Local Marketing Creative Asset Manager : Collaborate with the Ace creative services team, local contracted vendors and marketing specialists to create assets to support local marketing efforts (Sales Builder Pro assets, Lead Aggregators, Billboards, Truck Wraps, Stickers, Biz Cards, Yard Signs, Sponsorships, Referral, Membership, Financing, and other local marketing materials). Agency Management : Work with the Director of Digital Marketing and the Ryno agency to allocate annual digital investments effectively. This includes integration into the customer tracking tool (Service Titan) and developing a unified scorecard to report leads, conversion, and spend efficacy. Provide monthly performance analysis by location. Strategic Ownership : Plan strategically with hired marketing agencies to manage and drive accountability for key KPIs, ensuring forecasts, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key KPIs include leads, CPL, lead conversion, retention, lifetime value, and reducing atrophy. Vendor Marketing Ambassador : Serve as the marketing liaison between Ace Hardware Home Service marketing and manufacturing partners to develop and maintain co-op programs and mutual efficiencies for local marketing efforts. Leverage Ace purchasing power across locations to maximize co-op benefits. Operations Liaison : Ensure compliance across marketing channels with legal and licensing teams, including truck wraps, Google profiles, digital and print tactics. Coordinate with the Service Titan team for required integrations to maintain marketing effectiveness. Budget Development : Lead the budget process for the VP of Marketing, with baseline budgeting across 13+ verticals. What You Need to Succeed
Bachelor’s degree Minimum of 7 years of experience in marketing in Home Services or similar Leadership experience Home Services experience or similar industry highly preferred ServiceTitan experience preferred Strong leadership and communication skills to motivate and manage a marketing team Strong analytical skills to interpret data, identify trends, and make informed decisions Knowledge of local and digital marketing, including out-of-home advertising, SEO, PPC, email marketing, social media, web design, ecommerce, and CRM Ability to work in a fast-paced, deadline-driven environment with attention to detail Why Should You Join Our Team?
We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). We are committed to our employees and to the Ace brand, with a focus on culture, development and coaching. We offer competitive benefits that address life’s necessities and perks, including: Incentive/Commission/Bonus opportunities (Based on role / grade level) 401(k) retirement savings plan with company matching Comprehensive health coverage and life insurance for you and your dependents Warehouse Merchandise Discount Paid time off and paid holidays Career growth opportunities across multiple channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and more) Professional development and coaching programs Robust Employee Assistance Program Benefits are provided in compliance with applicable plans and policies. Additional Information
Want to be notified when new jobs are posted? Create job alerts by visiting our site. This position description is not intended to cover all aspects of the position and Ace Hardware Home Services reserves the right to change duties as needed. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. About Ace Hardware Home Services Ace Hardware Home Services is the most trusted provider of home preservation services, backed by Ace Hardware and offering a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting. Ace Hardware has been serving neighbors for nearly 100 years. AHHS is Bringing Helpful to Your Home℠ and is on a mission to deliver the same level of Helpful service, convenience and quality you expect from Ace Hardware. Equal Opportunity Employer Ace Hardware Home Services is committed to equal employment opportunities and diversity. The company prohibits discrimination based on race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and veteran status, in accordance with federal and state laws.
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$130,000 - $140,000 per year + Bonus Job Description
Who We Are Ace Hardware has been serving neighbors throughout America for 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services. As the
Marketing Manager - Local Operations
for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, grow sales, and increase awareness. You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought leadership will be critical as we integrate the unique businesses into the Ace Hardware Home Service business unit. Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24 months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services. What You’ll Do
Marketing Plan Development : Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling). Brand Strategy / Launch & Acquisition Integration : Lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24 months. This work includes partnering with agencies to develop launch plans, testing market readiness, and tracking metrics & ROI on market launch tactics. Metrics include brand consideration scores and market share growth after launch. Local Marketing Creative Asset Manager : Collaborate with the Ace creative services team, local contracted vendors and marketing specialists to create assets to support local marketing efforts (Sales Builder Pro assets, Lead Aggregators, Billboards, Truck Wraps, Stickers, Biz Cards, Yard Signs, Sponsorships, Referral, Membership, Financing, and other local marketing materials). Agency Management : Work with the Director of Digital Marketing and the Ryno agency to allocate annual digital investments effectively. This includes integration into the customer tracking tool (Service Titan) and developing a unified scorecard to report leads, conversion, and spend efficacy. Provide monthly performance analysis by location. Strategic Ownership : Plan strategically with hired marketing agencies to manage and drive accountability for key KPIs, ensuring forecasts, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key KPIs include leads, CPL, lead conversion, retention, lifetime value, and reducing atrophy. Vendor Marketing Ambassador : Serve as the marketing liaison between Ace Hardware Home Service marketing and manufacturing partners to develop and maintain co-op programs and mutual efficiencies for local marketing efforts. Leverage Ace purchasing power across locations to maximize co-op benefits. Operations Liaison : Ensure compliance across marketing channels with legal and licensing teams, including truck wraps, Google profiles, digital and print tactics. Coordinate with the Service Titan team for required integrations to maintain marketing effectiveness. Budget Development : Lead the budget process for the VP of Marketing, with baseline budgeting across 13+ verticals. What You Need to Succeed
Bachelor’s degree Minimum of 7 years of experience in marketing in Home Services or similar Leadership experience Home Services experience or similar industry highly preferred ServiceTitan experience preferred Strong leadership and communication skills to motivate and manage a marketing team Strong analytical skills to interpret data, identify trends, and make informed decisions Knowledge of local and digital marketing, including out-of-home advertising, SEO, PPC, email marketing, social media, web design, ecommerce, and CRM Ability to work in a fast-paced, deadline-driven environment with attention to detail Why Should You Join Our Team?
We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). We are committed to our employees and to the Ace brand, with a focus on culture, development and coaching. We offer competitive benefits that address life’s necessities and perks, including: Incentive/Commission/Bonus opportunities (Based on role / grade level) 401(k) retirement savings plan with company matching Comprehensive health coverage and life insurance for you and your dependents Warehouse Merchandise Discount Paid time off and paid holidays Career growth opportunities across multiple channels (Plumbing, Heating, Cooling, Electrical, Handyman, Customer Service and more) Professional development and coaching programs Robust Employee Assistance Program Benefits are provided in compliance with applicable plans and policies. Additional Information
Want to be notified when new jobs are posted? Create job alerts by visiting our site. This position description is not intended to cover all aspects of the position and Ace Hardware Home Services reserves the right to change duties as needed. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. About Ace Hardware Home Services Ace Hardware Home Services is the most trusted provider of home preservation services, backed by Ace Hardware and offering a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting. Ace Hardware has been serving neighbors for nearly 100 years. AHHS is Bringing Helpful to Your Home℠ and is on a mission to deliver the same level of Helpful service, convenience and quality you expect from Ace Hardware. Equal Opportunity Employer Ace Hardware Home Services is committed to equal employment opportunities and diversity. The company prohibits discrimination based on race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and veteran status, in accordance with federal and state laws.
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