Lucky Goat Coffee Co.
Lucky Goat Coffee is a specialty coffee production roaster based in Tallahassee, Florida. Since opening in 2010, Lucky Goat Coffee has focused on brand expansion through exceptional customer interactions and company specialization. With the addition of our Franchise Program, we are expanding in the Southeast.
The
Marketing Manager
is a vital member of our corporate branding team. This role aids in the development and execution of Lucky Goat Coffee’s marketing vision, driving brand awareness and revenue growth across B2B and B2C channels, and continuously enhancing the customer experience within Tallahassee and our Franchise markets. This position is full-time on-site at our corporate offices in Tallahassee, Florida and reports directly to the Vice President of Branding. Qualifications
BA/BS in Marketing, Advertising, or related field. Minimum of three years of work experience in Marketing or a related field with at least two years directly overseeing a team. Excellent leadership and team management skills with emphasis on mentoring and inspiring the greater branding team. Superior communication skills, interpersonal skills, and ability to thrive in a collaborative environment. A true problem solver. Nevermeetinga problem that can’t be solved! The ability to work and thrive in a fast-paced, rapidly changing work environment. Proven management and organizational skills - with thoroughness and attentionto detail. Previous experience with online marketing, including social media and content marketing. Experience in B2C and B2B marketing required. Proficiency in Marketing Software programs, such as Adobe Creative Suite, Google Analytics, and Asana. Applicants with extensive project management experience will be given strong consideration. Responsibilities
Direct the creation and execution of marketing campaigns and various initiatives including asset development, social media platforms, SEO/SEM, website maintenance and enhancements, digital portals and subscriptions, blogs, newsletters, SMS, PR, advertising, events and tradeshows, video and photoshoots. Develop and implement targeted advertising plans for both Lucky Goat Coffee Corporate and Franchise Cafe openings and provide on-going marketing support to aid brand expansion. Develop and implement comprehensive marketing strategies to achieve strategic vision and drive growth in both B2C and B2B markets. Manage the corporate and franchise marketing calendars, social and digital calendars, and project management software. Oversee and manage the corporate branding team, including the Digital Marketing Specialist, Branding Associates, and our intern program. Foster a collaborative and innovative team environment by providing guidance, mentorship, and professional development opportunities for the team. Build and maintain strong relationships with external partners, including advertising agencies, department vendors, and brand ambassadors. Develop and implement metrics to measure the effectiveness of marketing campaigns and initiatives against ROI and KPIs to determine necessary improvements to drive performance. Benefits
Healthcare Benefits Package Paid Time Off and Company Holidays 401K with Company Match Employee discount of 25% Opportunities for Continued Education within the creative field. All the coffee you can drink! Lucky Goat Coffee is an equal opportunity employer. All benefits subject to change based on applicable laws and/or the Company’s lawful discretion. Benefits plan terms and applicable law control with respect to insurance terms. Lucky Goat Coffee Co. is not responsible for any third-party content or postings included in this description.
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Marketing Manager
is a vital member of our corporate branding team. This role aids in the development and execution of Lucky Goat Coffee’s marketing vision, driving brand awareness and revenue growth across B2B and B2C channels, and continuously enhancing the customer experience within Tallahassee and our Franchise markets. This position is full-time on-site at our corporate offices in Tallahassee, Florida and reports directly to the Vice President of Branding. Qualifications
BA/BS in Marketing, Advertising, or related field. Minimum of three years of work experience in Marketing or a related field with at least two years directly overseeing a team. Excellent leadership and team management skills with emphasis on mentoring and inspiring the greater branding team. Superior communication skills, interpersonal skills, and ability to thrive in a collaborative environment. A true problem solver. Nevermeetinga problem that can’t be solved! The ability to work and thrive in a fast-paced, rapidly changing work environment. Proven management and organizational skills - with thoroughness and attentionto detail. Previous experience with online marketing, including social media and content marketing. Experience in B2C and B2B marketing required. Proficiency in Marketing Software programs, such as Adobe Creative Suite, Google Analytics, and Asana. Applicants with extensive project management experience will be given strong consideration. Responsibilities
Direct the creation and execution of marketing campaigns and various initiatives including asset development, social media platforms, SEO/SEM, website maintenance and enhancements, digital portals and subscriptions, blogs, newsletters, SMS, PR, advertising, events and tradeshows, video and photoshoots. Develop and implement targeted advertising plans for both Lucky Goat Coffee Corporate and Franchise Cafe openings and provide on-going marketing support to aid brand expansion. Develop and implement comprehensive marketing strategies to achieve strategic vision and drive growth in both B2C and B2B markets. Manage the corporate and franchise marketing calendars, social and digital calendars, and project management software. Oversee and manage the corporate branding team, including the Digital Marketing Specialist, Branding Associates, and our intern program. Foster a collaborative and innovative team environment by providing guidance, mentorship, and professional development opportunities for the team. Build and maintain strong relationships with external partners, including advertising agencies, department vendors, and brand ambassadors. Develop and implement metrics to measure the effectiveness of marketing campaigns and initiatives against ROI and KPIs to determine necessary improvements to drive performance. Benefits
Healthcare Benefits Package Paid Time Off and Company Holidays 401K with Company Match Employee discount of 25% Opportunities for Continued Education within the creative field. All the coffee you can drink! Lucky Goat Coffee is an equal opportunity employer. All benefits subject to change based on applicable laws and/or the Company’s lawful discretion. Benefits plan terms and applicable law control with respect to insurance terms. Lucky Goat Coffee Co. is not responsible for any third-party content or postings included in this description.
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