Kate on Conservation
Certificate in Conservation Communications
Kate on Conservation, Denver, Colorado, United States
Certificate in Conservation Communications
Learn how to plan and deliver effective communications activities, and become more employable and impactful with this foundation-level training.
This online course is brought to you by Conservation Careers. The course structure includes analysis of what employers look for when hiring early-career conservationists and is taught by Lloyd Gofton.
This course aims to:
Equip conservation professionals and aspiring communicators with practical skills to design and implement impactful communications campaigns.
Build confidence in creating engaging written content for press and non-press audiences.
Provide clear methods for securing press coverage and expanding visibility through social media.
Teach how to align content formats with campaign goals and audience needs.
Introduce simple tools for measuring communications impact and reporting results.
By the end of the course, learners will be able to:
Understand and apply a step-by-step framework for planning effective conservation communications.
Write engaging content for formats including press releases, social media, blogs, and email.
Develop and pitch stories to the media and build relationships with journalists.
Design a social media strategy balancing content creation, community engagement, and monitoring.
Create a range of content formats to meet audience needs and campaign objectives.
Measure communication success using key metrics and frameworks like REA.
Report results and insights to internal stakeholders and external partners using appropriate formats.
After completing the training you’ll be able to plan and deliver effective communications activities as a wildlife conservationist.
Why Is Communications Important In Your Career? Within conservation there is a growing need to share messages and encourage support and action. Conservation employers increasingly seek staff with communications skills who can plan activities, write effectively, gain media attention, engage audiences on social media, deliver campaigns, write blogs, and produce podcasts.
We analysed 29,767 conservation jobs from over 100 countries; 41% explicitly wanted people with communications skills or experience. Of these, 2,726 were communications specialist roles like Communications Officers, Marketing Managers, or Social Media Officers.
If you want to succeed as a professional conservationist, you need communications skills.
Inside the 'Certificate in Conservation Communications' Six Step-by-Step Modules to learn at your own pace . You’ll learn how to plan and deliver effective communications as part of your duties as a conservation professional.
Support from the experts . You’ll have support from our CC Pro community, with guidance throughout the course.
Go at your own pace . Access the course for a full year and learn flexibly around your life and commitments.
CC Pro community . Access a private online community for 12 months with Q&As, live events, growth challenges, and sharing coursework.
Certificate . Participants who complete the course and pass the final quiz receive a certificate.
Rock-solid guarantee . Try it for 14 days. If not satisfied, a full refund is provided.
Your Trainers Lloyd Gofton Lloyd is your key trainer with over 25 years of communications experience in agency and conservation sectors, covering PR, social media, content marketing, digital marketing and strategy.
He has worked with organisations including O2, WWF, Greenpeace, RSPCA, Médecins Sans Frontières, Samsung, Honda and Pizza Express, and launched Liberate Media, a pioneering UK agency in PR, social media, and content marketing.
In 2019 he focused on conservation and animal welfare, working with World Animal Protection, Cheetah Conservation Fund, and Wildlife Heritage Areas. He is a Director at Sussex Dolphin Project and Blue Planet Society, and joined Conservation Careers as Communications Coach in 2020, later becoming Head of Marketing.
Dr Nick Askew Nick is the Founder and Director of Conservation Careers and holds a PhD in the behavioural ecology of Barn Owls. He is a member of the International Coaching Federation.
Nick has worked across Academic, Private, Public, Charity and Enterprise sectors for over 20 years, raising funds and delivering communications in conservation.
Nick has promoted conservation work to global audiences using press releases, social media, content marketing and digital marketing.
Kristi Foster Kristi is the Head of Engagement at Conservation Careers and holds a Master’s in Conservation Biology.
Her conservation work spans Africa, the UK, Australia and Latin America, with 8 years in science and creative communications supporting people and nature.
Kristi has developed science communications for the World Agroforestry Centre (Kenya) and served as Communications Officer for Fauna & Flora International’s Business & Biodiversity Programme, among other roles.
Course Outline Module 1 | How to produce a communications plan for conservation projects? This module will cover:
Research
| Where are you today?
Objectives
| Where do you want to be?
Audiences
| Who are you talking to?
Messaging and tactics
| What are you saying and how will you say it?
Activity
| Who is doing what?
Measurement
| How to identify outcomes and evolve the campaign accordingly?
Module outcome
| A clear understanding of how to pull the elements of your campaign together into a cohesive programme that delivers success.
Module 2 | How to write engaging copy about conservation projects? This module will cover:
Writing for press
| Understanding writing styles and grabbing attention.
Quote development
| Getting your message across clearly and concisely.
Articles and features
| Developing opinion pieces and assisting journalists.
Writing for non-press audiences
| Public, corporate and public sector audiences.
Developing written content
| Writing email marketing, blogs, social media and deeper content pieces.
Module outcome
| The confidence to write for a range of audiences without hype.
Module 3 | How to get press and media coverage for conservation projects? This module will cover:
The number one rule of achieving press coverage
| No spoilers here—more in the course.
Getting your pitch right
| The art of storytelling to press audiences.
Identifying your press targets
| Who will be interested in your story?
Managing your story to completion
| From angles to published articles.
Article publication
| What happens after publication?
Module outcome
| Ready to approach journalists and deliver coverage that advances your campaign.
Module 4 | How to build and engage audiences on social media for conservation projects? This module will cover:
Exposing social media myths
| From fake news to fake users—what is true?
Which networks are right for your campaign?
| Network choice depends on audience and goals.
Profile of a social community member
| Trust, behavior and attention.
Building a social media community
| Turning followers into an engaged community.
Developing a social strategy
| What will you do with your community?
Module outcome
| Insights to build an engaged social community.
Module 5 | How to create content to support conservation projects? This module will focus on:
Building a content strategy
| Time, tools and talent.
Content types for campaigns
| Align content with audiences and goals.
Relevance over aesthetics
| Create useful content, not just pretty visuals.
External support
| When to bring in external help for content.
Understanding impact
| Ensure content has lasting effects beyond launch.
Module outcome
| Knowledge to develop content that boosts your campaign.
Module 6 | How to measure the success of your communications activities? This module will focus on:
Foundations of communications measurement
Principles of international PR measurement
Social media measurement and metrics
Measuring content impact and KPIs
Establishing a scoring system
Module outcome
| An understanding of campaign measurement, metrics and techniques.
Bonus #1 | Top Tips for putting it all into practice This bonus module covers writing, feedback, competitions, influencing, campaigns and more.
Bonus #2 | CC Pro Join our private CC Pro community. You’ll access a growing private community, live events, growth challenges, coursework sharing and more. You’re not alone.
Private Community
Monthly challenges, private channels for discussions, and private 1:1 messaging among members. It’s a safe space.
Regular Events
| Access recorded webinars and workshops plus an events calendar.
Direct Access to CC Team
We’re here to help you along your career path.
Have you always had a passion for wildlife?
We provide the key skills sought by conservation employers.
Students Are you at university or college and planning to work in conservation after graduation?
Start building the key skills now to hit the ground running.
Professional Conservationists Are you a professional conservationist wanting to improve your communications skills?
The course teaches you to plan and deliver effective communications as part of your job.
You have access to course videos for a full year with your site membership.
We’ve helped some of the biggest names in conservation We work with hundreds of conservation employers globally to recruit staff and teach career-planning and employability skills at universities and institutions.
What do people think of the course? Student metrics and testimonials are provided as part of course information.
What they are saying Various testimonials and clips are available within the course materials.
How much does it cost? The regular investment in the training programme is $495 / £375 / €450, including the training and support community for a full year.
The course also includes a 14-day 100% money-back guarantee.
Are you ready? To sign up please choose your currency below. Supercharge your career with support, jobs, community and resources from leading conservation experts.
#J-18808-Ljbffr
This course aims to:
Equip conservation professionals and aspiring communicators with practical skills to design and implement impactful communications campaigns.
Build confidence in creating engaging written content for press and non-press audiences.
Provide clear methods for securing press coverage and expanding visibility through social media.
Teach how to align content formats with campaign goals and audience needs.
Introduce simple tools for measuring communications impact and reporting results.
By the end of the course, learners will be able to:
Understand and apply a step-by-step framework for planning effective conservation communications.
Write engaging content for formats including press releases, social media, blogs, and email.
Develop and pitch stories to the media and build relationships with journalists.
Design a social media strategy balancing content creation, community engagement, and monitoring.
Create a range of content formats to meet audience needs and campaign objectives.
Measure communication success using key metrics and frameworks like REA.
Report results and insights to internal stakeholders and external partners using appropriate formats.
After completing the training you’ll be able to plan and deliver effective communications activities as a wildlife conservationist.
Why Is Communications Important In Your Career? Within conservation there is a growing need to share messages and encourage support and action. Conservation employers increasingly seek staff with communications skills who can plan activities, write effectively, gain media attention, engage audiences on social media, deliver campaigns, write blogs, and produce podcasts.
We analysed 29,767 conservation jobs from over 100 countries; 41% explicitly wanted people with communications skills or experience. Of these, 2,726 were communications specialist roles like Communications Officers, Marketing Managers, or Social Media Officers.
If you want to succeed as a professional conservationist, you need communications skills.
Inside the 'Certificate in Conservation Communications' Six Step-by-Step Modules to learn at your own pace . You’ll learn how to plan and deliver effective communications as part of your duties as a conservation professional.
Support from the experts . You’ll have support from our CC Pro community, with guidance throughout the course.
Go at your own pace . Access the course for a full year and learn flexibly around your life and commitments.
CC Pro community . Access a private online community for 12 months with Q&As, live events, growth challenges, and sharing coursework.
Certificate . Participants who complete the course and pass the final quiz receive a certificate.
Rock-solid guarantee . Try it for 14 days. If not satisfied, a full refund is provided.
Your Trainers Lloyd Gofton Lloyd is your key trainer with over 25 years of communications experience in agency and conservation sectors, covering PR, social media, content marketing, digital marketing and strategy.
He has worked with organisations including O2, WWF, Greenpeace, RSPCA, Médecins Sans Frontières, Samsung, Honda and Pizza Express, and launched Liberate Media, a pioneering UK agency in PR, social media, and content marketing.
In 2019 he focused on conservation and animal welfare, working with World Animal Protection, Cheetah Conservation Fund, and Wildlife Heritage Areas. He is a Director at Sussex Dolphin Project and Blue Planet Society, and joined Conservation Careers as Communications Coach in 2020, later becoming Head of Marketing.
Dr Nick Askew Nick is the Founder and Director of Conservation Careers and holds a PhD in the behavioural ecology of Barn Owls. He is a member of the International Coaching Federation.
Nick has worked across Academic, Private, Public, Charity and Enterprise sectors for over 20 years, raising funds and delivering communications in conservation.
Nick has promoted conservation work to global audiences using press releases, social media, content marketing and digital marketing.
Kristi Foster Kristi is the Head of Engagement at Conservation Careers and holds a Master’s in Conservation Biology.
Her conservation work spans Africa, the UK, Australia and Latin America, with 8 years in science and creative communications supporting people and nature.
Kristi has developed science communications for the World Agroforestry Centre (Kenya) and served as Communications Officer for Fauna & Flora International’s Business & Biodiversity Programme, among other roles.
Course Outline Module 1 | How to produce a communications plan for conservation projects? This module will cover:
Research
| Where are you today?
Objectives
| Where do you want to be?
Audiences
| Who are you talking to?
Messaging and tactics
| What are you saying and how will you say it?
Activity
| Who is doing what?
Measurement
| How to identify outcomes and evolve the campaign accordingly?
Module outcome
| A clear understanding of how to pull the elements of your campaign together into a cohesive programme that delivers success.
Module 2 | How to write engaging copy about conservation projects? This module will cover:
Writing for press
| Understanding writing styles and grabbing attention.
Quote development
| Getting your message across clearly and concisely.
Articles and features
| Developing opinion pieces and assisting journalists.
Writing for non-press audiences
| Public, corporate and public sector audiences.
Developing written content
| Writing email marketing, blogs, social media and deeper content pieces.
Module outcome
| The confidence to write for a range of audiences without hype.
Module 3 | How to get press and media coverage for conservation projects? This module will cover:
The number one rule of achieving press coverage
| No spoilers here—more in the course.
Getting your pitch right
| The art of storytelling to press audiences.
Identifying your press targets
| Who will be interested in your story?
Managing your story to completion
| From angles to published articles.
Article publication
| What happens after publication?
Module outcome
| Ready to approach journalists and deliver coverage that advances your campaign.
Module 4 | How to build and engage audiences on social media for conservation projects? This module will cover:
Exposing social media myths
| From fake news to fake users—what is true?
Which networks are right for your campaign?
| Network choice depends on audience and goals.
Profile of a social community member
| Trust, behavior and attention.
Building a social media community
| Turning followers into an engaged community.
Developing a social strategy
| What will you do with your community?
Module outcome
| Insights to build an engaged social community.
Module 5 | How to create content to support conservation projects? This module will focus on:
Building a content strategy
| Time, tools and talent.
Content types for campaigns
| Align content with audiences and goals.
Relevance over aesthetics
| Create useful content, not just pretty visuals.
External support
| When to bring in external help for content.
Understanding impact
| Ensure content has lasting effects beyond launch.
Module outcome
| Knowledge to develop content that boosts your campaign.
Module 6 | How to measure the success of your communications activities? This module will focus on:
Foundations of communications measurement
Principles of international PR measurement
Social media measurement and metrics
Measuring content impact and KPIs
Establishing a scoring system
Module outcome
| An understanding of campaign measurement, metrics and techniques.
Bonus #1 | Top Tips for putting it all into practice This bonus module covers writing, feedback, competitions, influencing, campaigns and more.
Bonus #2 | CC Pro Join our private CC Pro community. You’ll access a growing private community, live events, growth challenges, coursework sharing and more. You’re not alone.
Private Community
Monthly challenges, private channels for discussions, and private 1:1 messaging among members. It’s a safe space.
Regular Events
| Access recorded webinars and workshops plus an events calendar.
Direct Access to CC Team
We’re here to help you along your career path.
Have you always had a passion for wildlife?
We provide the key skills sought by conservation employers.
Students Are you at university or college and planning to work in conservation after graduation?
Start building the key skills now to hit the ground running.
Professional Conservationists Are you a professional conservationist wanting to improve your communications skills?
The course teaches you to plan and deliver effective communications as part of your job.
You have access to course videos for a full year with your site membership.
We’ve helped some of the biggest names in conservation We work with hundreds of conservation employers globally to recruit staff and teach career-planning and employability skills at universities and institutions.
What do people think of the course? Student metrics and testimonials are provided as part of course information.
What they are saying Various testimonials and clips are available within the course materials.
How much does it cost? The regular investment in the training programme is $495 / £375 / €450, including the training and support community for a full year.
The course also includes a 14-day 100% money-back guarantee.
Are you ready? To sign up please choose your currency below. Supercharge your career with support, jobs, community and resources from leading conservation experts.
#J-18808-Ljbffr