SingleOps, LLC
Overview
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Product Marketing Manager
role at
Granum .
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We’re hiring two Product Marketing Managers to accelerate product adoption and strengthen our cross‑functional go‑to‑market execution across our software portfolio. There are two open roles on the LMN product, one covering CRM & Estimating and the other covering Scheduling & Reporting. This role will own the strategy and execution of product launches and adoption motions for high‑impact product areas, partner closely with Product, CX, and Sales, and lead research and cross‑functional "GTM pods" that drive measurable improvements in new sales and product activation, usage, & retention.
What Makes Us Stand Out With the combined strengths of SingleOps, Landscape Management Network (LMN), and Greenius, we lead the way in all‑in‑one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real‑time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.
As a team, we're on a mission to reshape an age‑old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values:
We Before Me, The Extra 1%, Bias to Act, Unconditional Transparency, Accountable to Outcomes, and Forgiveness . If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!
Our culture and growth has been recognized with multiple awards — it's a great time to join!
What You'll Do
Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company.
Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM.
Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption.
Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks.
Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes.
Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales.
Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement.
Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers.
Lead cross‑functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention.
Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the "way to work" in product and convert awareness into usage.
Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition.
Support pricing/packaging recommendations aligned to adoption goals and customer value realization.
Qualifications
4–6 years in B2B SaaS with 3+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end.
Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products.
Evidence of research rigor translating to product and GTM recommendations that move KPIs.
Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps.
Crisp communication and storytelling, and ability to distill complex functionality into clear, outcome‑focused messaging.
Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement.
A bias for experimentation, data‑driven decision‑making, and visible iteration.
Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics.
Location Remote‑first, North America based. Atlanta or Toronto preferred.
Work Authorization Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company.
Benefits and Why You’ll Love It Here
Join an incredible team culture that's collaborative, supportive, and impactful.
Comprehensive health, dental, and vision plans for you and your family.
401K Matching and additional options for HSA, FSA, Dependent Care FSA, disability, life insurance, and more.
Growth opportunities through conferences, courses, and tools to advance your career.
Unlimited Paid Time Off, paid holidays, and company‑wide shutdown from Dec 24 – Jan 1.
Commitment to accessibility and accommodation; EEO and Affirmative Action employer.
Granum reserves the right to change job descriptions as per the needs of the organization. Granum participates in the federal eVerify program. If you require accommodation, please contact hr@granum.com.
Seniorities, Employment Type, and Industry Tags
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development
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Product Marketing Manager
role at
Granum .
Get AI-powered advice on this job and more exclusive features.
We’re hiring two Product Marketing Managers to accelerate product adoption and strengthen our cross‑functional go‑to‑market execution across our software portfolio. There are two open roles on the LMN product, one covering CRM & Estimating and the other covering Scheduling & Reporting. This role will own the strategy and execution of product launches and adoption motions for high‑impact product areas, partner closely with Product, CX, and Sales, and lead research and cross‑functional "GTM pods" that drive measurable improvements in new sales and product activation, usage, & retention.
What Makes Us Stand Out With the combined strengths of SingleOps, Landscape Management Network (LMN), and Greenius, we lead the way in all‑in‑one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real‑time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.
As a team, we're on a mission to reshape an age‑old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values:
We Before Me, The Extra 1%, Bias to Act, Unconditional Transparency, Accountable to Outcomes, and Forgiveness . If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!
Our culture and growth has been recognized with multiple awards — it's a great time to join!
What You'll Do
Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company.
Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM.
Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption.
Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks.
Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes.
Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales.
Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement.
Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers.
Lead cross‑functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention.
Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the "way to work" in product and convert awareness into usage.
Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition.
Support pricing/packaging recommendations aligned to adoption goals and customer value realization.
Qualifications
4–6 years in B2B SaaS with 3+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end.
Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools, Payments, or education/training products.
Evidence of research rigor translating to product and GTM recommendations that move KPIs.
Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Design, Engineering, CX, Sales, and RevOps.
Crisp communication and storytelling, and ability to distill complex functionality into clear, outcome‑focused messaging.
Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement.
A bias for experimentation, data‑driven decision‑making, and visible iteration.
Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics.
Location Remote‑first, North America based. Atlanta or Toronto preferred.
Work Authorization Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company.
Benefits and Why You’ll Love It Here
Join an incredible team culture that's collaborative, supportive, and impactful.
Comprehensive health, dental, and vision plans for you and your family.
401K Matching and additional options for HSA, FSA, Dependent Care FSA, disability, life insurance, and more.
Growth opportunities through conferences, courses, and tools to advance your career.
Unlimited Paid Time Off, paid holidays, and company‑wide shutdown from Dec 24 – Jan 1.
Commitment to accessibility and accommodation; EEO and Affirmative Action employer.
Granum reserves the right to change job descriptions as per the needs of the organization. Granum participates in the federal eVerify program. If you require accommodation, please contact hr@granum.com.
Seniorities, Employment Type, and Industry Tags
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr