Inside Higher Ed
Overview
Job Title: Marketing Specialist, University Dining
Location: Kennesaw, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 291741
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. Our values include integrity, collaboration, inclusivity and accountability. We are searching for talented people to join Kennesaw State University in our vision.
Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.
Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies
Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
Directs implementation of best practices through appropriate media channels
Analyzes overall marketing plan and performance adhering to deadlines and requirements
Drafts lead engagement and relationship management strategies leveraging technology
Collaborates with SEO and digital teams to develop website effective content strategy
Responsible for the maintenance of the assigned marketing campaign budgets
Writes compelling items for a variety of marketing channels
Collaborates with key supplier partners to build and optimize customer experience and satisfaction
Shares knowledge and experiences with marketing peers and assists with cross promotion programs
Required Qualifications
Educational Requirements: Bachelor\'s degree from an accredited institution of higher education in Marketing, Business, or related field
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels
Preferred Qualifications
Advanced degree in a related field
Previous Marketing experience in higher education
Experience with Google Analytics and BrightEdge or similar SEO platforms
Project management, social media, event planning, print, and direct mail experience
Experience with graphic design and layout, publishing, copyright, metadata, writing, editing, and proofreading
Abilities
Knowledge of strategic and operational planning for campaigns and marketing projects
Familiar with traditional and emerging marketing channels
Able to conduct market research and data analysis
Able to manage multiple tasks with deadlines
Able to write and edit original content for print, online, multimedia and social media
Knowledge, Skills, & Abilities
Excellent interpersonal, teamwork, problem solving, organizational, and communication skills
Proficient with Microsoft Office, HTML/web design, Adobe Creative Suite, SEO, and Google Analytics
Strong attention to detail and follow-up skills
Strong customer service, negotiation, and presentation skills
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University prohibits harassment or discrimination based on race, color, sex, sexual orientation, gender identity or expression, ethnicity, religion, age, disability, veteran status, or other protected characteristics. For more information, contact the Office of Institutional Equity at eeo@kennesaw.edu.
Other Information
This is not a supervisory position.
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.
Background Check Per the University System of Georgia background check policy, final candidates will be required to consent to a criminal background investigation. Some positions may require additional screenings. Details available at the USG background check policy documentation.
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Location: Kennesaw, Georgia
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 291741
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. Our values include integrity, collaboration, inclusivity and accountability. We are searching for talented people to join Kennesaw State University in our vision.
Job Summary Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.
Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies
Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
Directs implementation of best practices through appropriate media channels
Analyzes overall marketing plan and performance adhering to deadlines and requirements
Drafts lead engagement and relationship management strategies leveraging technology
Collaborates with SEO and digital teams to develop website effective content strategy
Responsible for the maintenance of the assigned marketing campaign budgets
Writes compelling items for a variety of marketing channels
Collaborates with key supplier partners to build and optimize customer experience and satisfaction
Shares knowledge and experiences with marketing peers and assists with cross promotion programs
Required Qualifications
Educational Requirements: Bachelor\'s degree from an accredited institution of higher education in Marketing, Business, or related field
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels
Preferred Qualifications
Advanced degree in a related field
Previous Marketing experience in higher education
Experience with Google Analytics and BrightEdge or similar SEO platforms
Project management, social media, event planning, print, and direct mail experience
Experience with graphic design and layout, publishing, copyright, metadata, writing, editing, and proofreading
Abilities
Knowledge of strategic and operational planning for campaigns and marketing projects
Familiar with traditional and emerging marketing channels
Able to conduct market research and data analysis
Able to manage multiple tasks with deadlines
Able to write and edit original content for print, online, multimedia and social media
Knowledge, Skills, & Abilities
Excellent interpersonal, teamwork, problem solving, organizational, and communication skills
Proficient with Microsoft Office, HTML/web design, Adobe Creative Suite, SEO, and Google Analytics
Strong attention to detail and follow-up skills
Strong customer service, negotiation, and presentation skills
Equal Employment Opportunity Kennesaw State University is an Equal Employment Opportunity Employer. The University prohibits harassment or discrimination based on race, color, sex, sexual orientation, gender identity or expression, ethnicity, religion, age, disability, veteran status, or other protected characteristics. For more information, contact the Office of Institutional Equity at eeo@kennesaw.edu.
Other Information
This is not a supervisory position.
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time.
This position does not require security clearance.
Background Check Per the University System of Georgia background check policy, final candidates will be required to consent to a criminal background investigation. Some positions may require additional screenings. Details available at the USG background check policy documentation.
#J-18808-Ljbffr