IT Group Inc.
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Product Focused Marketing (PFM)
Job Summary
The Product Focused Marketing (PFM) is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/ She is tasked to implement strategic business plans to meet both principal and ITG targets. He/she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope. Vertical:
Business Management Solution and Business Intelligence/Data Analytics Country:
Cross Duties & Responsibilities:
Formulates and executes product/ brand strategic plans; assists in all strategic plan needs and requirements. Coordinates with Regional Technology Manager on Principal Requirements and aligns with the Sales Team on all support initiatives Validates and updates client and prospect database. Assists in the planning and executes all marketing or company-initiated events, including external sponsorship events and principal-initiated events. Handles the Marketing Design and Content teams to create advertising material (i.e., brochures and newsletters, direct mail, invitations, landing page, social media content, website content, customer testimonials) for vertical. Assists in regional strategic planning and requirements; executes regional campaigns and tactics involving events, promos, digital marketing, etc. Provides regional content development and assists in leads generations and verification across regions. Assists in market research and GTM strategy across region. Generate/ research potential patterns, business groups and organizations across region. Coordinates with counterparts across region on Marketing Requirements. Relationship:
Internal
– Marketing Team, Regional technology Managers. External
– Service Providers and Vendors, Clients. Knowledge:
Strong knowledge of various CRM and productivity tools as well as platforms for creation of collaterals (i.e., Photoshop, Adobe Illustrator, Visio, Canva, etc) Strong knowledge of various marketing tools and platforms such as MailChimp, SurveyMonkey, Facebook and LinkedIn Analytics/ Insights, LinkedIn Sales Nav, and Google Suite, among others. Strong appreciation and familiarity with social media platforms and strategies Strong knowledge of sales and marketing principles and strategies Strong verbal and communication skills Familiarity with web design and animation Skills:
Oral Expression
— Talking to others to convey information effectively. Oral Comprehension
— ability to listen and understand information and ideas presented through spoken words. Active Listening
— Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Critical Thinking
— Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Creative Thinking
– Ability to think outside of the box. Ability to come up with unique solutions based on the situation at hand. Written Expression
— Communicating effectively in writing as appropriate for the needs of the audience. Service Orientation
— Actively looking for ways to help people. Social Perceptiveness
— Being aware of others’ reactions and understanding why they react as they do. Active Learning
— Understanding the implications of new information for both current and future problem-solving and decision-making. Judgment and Decision Making
— Considering the relative costs and benefits of potential actions to choose the most appropriate one. Coordination and Collaboration
— adjusting actions in relation to others’ actions. Monitoring
— Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. Negotiation and Networking
— Bringing others together and trying to reconcile differences. Reaching out to prospective partners and building a long-term relationship with them. Time Management
— Managing one’s own time and the time of others. Ability to hit deadlines and finish projects based on committed timeline. Mobility
– Ability to move around as required by the job. Educational Background:
Must have a degree in Marketing, Digital Media, or Creative Design. Previous Work Experience:
Must have at least five (5) years of experience in a related position for an IT service and solutions industry.
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Job Summary
The Product Focused Marketing (PFM) is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/ She is tasked to implement strategic business plans to meet both principal and ITG targets. He/she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope. Vertical:
Business Management Solution and Business Intelligence/Data Analytics Country:
Cross Duties & Responsibilities:
Formulates and executes product/ brand strategic plans; assists in all strategic plan needs and requirements. Coordinates with Regional Technology Manager on Principal Requirements and aligns with the Sales Team on all support initiatives Validates and updates client and prospect database. Assists in the planning and executes all marketing or company-initiated events, including external sponsorship events and principal-initiated events. Handles the Marketing Design and Content teams to create advertising material (i.e., brochures and newsletters, direct mail, invitations, landing page, social media content, website content, customer testimonials) for vertical. Assists in regional strategic planning and requirements; executes regional campaigns and tactics involving events, promos, digital marketing, etc. Provides regional content development and assists in leads generations and verification across regions. Assists in market research and GTM strategy across region. Generate/ research potential patterns, business groups and organizations across region. Coordinates with counterparts across region on Marketing Requirements. Relationship:
Internal
– Marketing Team, Regional technology Managers. External
– Service Providers and Vendors, Clients. Knowledge:
Strong knowledge of various CRM and productivity tools as well as platforms for creation of collaterals (i.e., Photoshop, Adobe Illustrator, Visio, Canva, etc) Strong knowledge of various marketing tools and platforms such as MailChimp, SurveyMonkey, Facebook and LinkedIn Analytics/ Insights, LinkedIn Sales Nav, and Google Suite, among others. Strong appreciation and familiarity with social media platforms and strategies Strong knowledge of sales and marketing principles and strategies Strong verbal and communication skills Familiarity with web design and animation Skills:
Oral Expression
— Talking to others to convey information effectively. Oral Comprehension
— ability to listen and understand information and ideas presented through spoken words. Active Listening
— Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Critical Thinking
— Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Creative Thinking
– Ability to think outside of the box. Ability to come up with unique solutions based on the situation at hand. Written Expression
— Communicating effectively in writing as appropriate for the needs of the audience. Service Orientation
— Actively looking for ways to help people. Social Perceptiveness
— Being aware of others’ reactions and understanding why they react as they do. Active Learning
— Understanding the implications of new information for both current and future problem-solving and decision-making. Judgment and Decision Making
— Considering the relative costs and benefits of potential actions to choose the most appropriate one. Coordination and Collaboration
— adjusting actions in relation to others’ actions. Monitoring
— Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. Negotiation and Networking
— Bringing others together and trying to reconcile differences. Reaching out to prospective partners and building a long-term relationship with them. Time Management
— Managing one’s own time and the time of others. Ability to hit deadlines and finish projects based on committed timeline. Mobility
– Ability to move around as required by the job. Educational Background:
Must have a degree in Marketing, Digital Media, or Creative Design. Previous Work Experience:
Must have at least five (5) years of experience in a related position for an IT service and solutions industry.
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