Fender Musical Instruments Corporation
Marketing Automation Manager
Fender Musical Instruments Corporation, Los Angeles, California, United States, 90079
Fender Musical Instruments Corporation
is a world‑famous brand with offices across the globe. Within
Fender Musical Instruments Corporation’s
("FMIC") CRM team, we aim to deliver engaging, data‑driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are searching for a
Marketing Automation Manager
to join our team based in
Los Angeles, CA . The Marketing Automation Manager will primarily focus on building, tracking, and optimizing lifecycle and behaviorally triggered campaigns that drive engagement and demand. You'll develop various campaigns, from emails to SMS to push notifications, drive engagement and customer LTV, and help grow our relationships with players of all levels.
Essential Functions
Own, execute, maintain and analyze all lifecycle automations and behaviorally triggered engagement campaigns
Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment
Create and execute campaigns across email, SMS, push, in‑app messaging and additional channels to grow our overall customer LTV
Identify and segment audiences, improving targeting and personalization, and minimizing user churn by building complex database queries
Liaise with the Data & Analytics Team to create and maintain data streams, and ensure database health and connectivity
Collaborate with the Product and eCommerce teams to successfully execute on project requests, advise on marketing best practices, and capture feedback for process and program enhancements
Work closely with creative resources and stakeholders to develop and deliver high quality campaigns
Analyze and report on past campaign performance, identify areas for testing and improvement
Additional duties as assigned
Qualifications
4+ years of experience in retention marketing, loyalty, and/or CRM roles
Recent experience in a role focused on building, monitoring, and optimizing automated email journeys
Willing to be hands‑on with coding emails, building and testing workflows, and segmenting data
Proficiency in coding responsive, optimized emails using HTML, CSS, and other templating languages
Proven ability to manage multiple projects while maintaining strong attention to detail
About Fender Musical Instruments Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
Subject to the foregoing, the current pay scale for this position is $90,000.00 - $110,000.00.
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is a world‑famous brand with offices across the globe. Within
Fender Musical Instruments Corporation’s
("FMIC") CRM team, we aim to deliver engaging, data‑driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are searching for a
Marketing Automation Manager
to join our team based in
Los Angeles, CA . The Marketing Automation Manager will primarily focus on building, tracking, and optimizing lifecycle and behaviorally triggered campaigns that drive engagement and demand. You'll develop various campaigns, from emails to SMS to push notifications, drive engagement and customer LTV, and help grow our relationships with players of all levels.
Essential Functions
Own, execute, maintain and analyze all lifecycle automations and behaviorally triggered engagement campaigns
Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment
Create and execute campaigns across email, SMS, push, in‑app messaging and additional channels to grow our overall customer LTV
Identify and segment audiences, improving targeting and personalization, and minimizing user churn by building complex database queries
Liaise with the Data & Analytics Team to create and maintain data streams, and ensure database health and connectivity
Collaborate with the Product and eCommerce teams to successfully execute on project requests, advise on marketing best practices, and capture feedback for process and program enhancements
Work closely with creative resources and stakeholders to develop and deliver high quality campaigns
Analyze and report on past campaign performance, identify areas for testing and improvement
Additional duties as assigned
Qualifications
4+ years of experience in retention marketing, loyalty, and/or CRM roles
Recent experience in a role focused on building, monitoring, and optimizing automated email journeys
Willing to be hands‑on with coding emails, building and testing workflows, and segmenting data
Proficiency in coding responsive, optimized emails using HTML, CSS, and other templating languages
Proven ability to manage multiple projects while maintaining strong attention to detail
About Fender Musical Instruments Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
Subject to the foregoing, the current pay scale for this position is $90,000.00 - $110,000.00.
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