CoStar Group, Inc.
Email Marketing Developer and Automation Manager, Matterport
CoStar Group, Inc., Arlington, Virginia, United States, 22201
Email Marketing Developer and Automation Manager, Matterport
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. We digitize the world’s real estate, empowering people to discover properties, insights and connections that improve their businesses and lives.
Matterport, a CoStar Group brand, transforms the built world through its pioneering 3D digital twin and AI‑driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across manufacturing, energy, and industrial sectors to design, operate, and maintain facilities in entirely new ways.
About the Role This role is responsible for building, testing, and executing email programs that drive engagement, lead conversion, and customer retention across Matterport’s B2B audience segments. You’ll be a marketing operations representative based in Arlington, Virginia, collaborating closely with global campaign, creative, and product marketing partners. The position is located in Arlington, VA and is in‑office Monday through Friday.
RESPONSIBILITIES
Build, test, and deploy responsive email templates in Marketo using HTML/CSS, ensuring consistent rendering across devices and clients.
Execute one-time, recurring, and automated email campaigns to support acquisition, nurture, and retention initiatives.
Implement audience segmentation, tokenization, and dynamic content for personalized communications.
Conduct A/B testing on subject lines, creative, and CTAs to drive continuous optimization.
Partner with Salesforce and Analytics teams to ensure accurate data flow, campaign attribution, and reporting.
Maintain campaign performance reports and deliver actionable insights to stakeholders.
Troubleshoot and QA email assets, landing pages, and workflows to ensure flawless execution.
Confidently communicate campaign requirements, timelines, and status updates to stakeholders and leadership.
Stay current on email marketing trends, deliverability standards, and privacy compliance (GDPR, CAN‑SPAM, CASL).
Collaborate across teams to extend and localize global email programs as needed.
BASIC QUALIFICATIONS
Bachelor’s Degree from an accredited, not‑for‑profit university or college.
5+ years of experience in B2B email marketing or marketing automation.
3+ years of hands‑on Marketo experience (Marketo certification required).
Proven ability to build and manage responsive HTML/CSS email templates.
Experience with Salesforce CRM, including building and maintaining reports and dashboards.
Strong analytical mindset and experience tracking email KPIs (open, CTR, conversion, deliverability).
Excellent communication, organization, and stakeholder management skills.
Comfortable working independently while collaborating across teams and time zones.
Highly organized, proactive, and detail‑oriented, with strong time‑management skills.
Track record of commitment to prior employers.
Eye for detail and solid design.
Audience segmentation strategy and building.
PREFERRED SKILLS AND QUALIFICATIONS
Familiarity with project‑management software (Wrike, Asana, Jira).
Experience with SQL, BigQuery, or similar database tools.
Exposure to CDPs, marketing automation, and CRM integration (e.g., Marketo, Salesforce).
Knowledge of data privacy frameworks and regulatory environments (GDPR, CCPA, etc.).
Familiarity with predictive analytics and machine learning concepts for marketing performance.
MBA or equivalent advanced degree.
WHAT’S IN IT FOR YOU?
Generous compensation and performance‑based incentives.
Internal training and tuition reimbursement.
Comprehensive healthcare coverage: medical, vision, dental, prescription drug, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent). Includes yoga studio, Peloton, personal training, group exercise classes.
Access to diversity, equity, & inclusion employee resource groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
Equal Employment Opportunity Statement CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Matterport, a CoStar Group brand, transforms the built world through its pioneering 3D digital twin and AI‑driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across manufacturing, energy, and industrial sectors to design, operate, and maintain facilities in entirely new ways.
About the Role This role is responsible for building, testing, and executing email programs that drive engagement, lead conversion, and customer retention across Matterport’s B2B audience segments. You’ll be a marketing operations representative based in Arlington, Virginia, collaborating closely with global campaign, creative, and product marketing partners. The position is located in Arlington, VA and is in‑office Monday through Friday.
RESPONSIBILITIES
Build, test, and deploy responsive email templates in Marketo using HTML/CSS, ensuring consistent rendering across devices and clients.
Execute one-time, recurring, and automated email campaigns to support acquisition, nurture, and retention initiatives.
Implement audience segmentation, tokenization, and dynamic content for personalized communications.
Conduct A/B testing on subject lines, creative, and CTAs to drive continuous optimization.
Partner with Salesforce and Analytics teams to ensure accurate data flow, campaign attribution, and reporting.
Maintain campaign performance reports and deliver actionable insights to stakeholders.
Troubleshoot and QA email assets, landing pages, and workflows to ensure flawless execution.
Confidently communicate campaign requirements, timelines, and status updates to stakeholders and leadership.
Stay current on email marketing trends, deliverability standards, and privacy compliance (GDPR, CAN‑SPAM, CASL).
Collaborate across teams to extend and localize global email programs as needed.
BASIC QUALIFICATIONS
Bachelor’s Degree from an accredited, not‑for‑profit university or college.
5+ years of experience in B2B email marketing or marketing automation.
3+ years of hands‑on Marketo experience (Marketo certification required).
Proven ability to build and manage responsive HTML/CSS email templates.
Experience with Salesforce CRM, including building and maintaining reports and dashboards.
Strong analytical mindset and experience tracking email KPIs (open, CTR, conversion, deliverability).
Excellent communication, organization, and stakeholder management skills.
Comfortable working independently while collaborating across teams and time zones.
Highly organized, proactive, and detail‑oriented, with strong time‑management skills.
Track record of commitment to prior employers.
Eye for detail and solid design.
Audience segmentation strategy and building.
PREFERRED SKILLS AND QUALIFICATIONS
Familiarity with project‑management software (Wrike, Asana, Jira).
Experience with SQL, BigQuery, or similar database tools.
Exposure to CDPs, marketing automation, and CRM integration (e.g., Marketo, Salesforce).
Knowledge of data privacy frameworks and regulatory environments (GDPR, CCPA, etc.).
Familiarity with predictive analytics and machine learning concepts for marketing performance.
MBA or equivalent advanced degree.
WHAT’S IN IT FOR YOU?
Generous compensation and performance‑based incentives.
Internal training and tuition reimbursement.
Comprehensive healthcare coverage: medical, vision, dental, prescription drug, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent). Includes yoga studio, Peloton, personal training, group exercise classes.
Access to diversity, equity, & inclusion employee resource groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
Equal Employment Opportunity Statement CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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