Tinder
Performance Marketing Manager (Tinder Japan)
Tinder, Los Angeles, California, United States, 90079
Overview
Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™ We're looking for a
Performance Marketing Manager
to lead our user acquisition efforts and elevate brand perception for
Tinder in Japan . This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment. If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you. What You’ll Do
Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines. Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms. Update and maintain campaign performance dashboards for Japan in partnership with media agencies. Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort. Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts. Ensure accurate attribution setup through MMPs for app journeys. Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements. What We’re Looking For
5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs Proven success managing multiple complex initiatives with strategic focus and operational excellence Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools Strong analytical skills with proficiency in Excel/Google Sheets Comfortable working with large datasets and presenting insights in a structured manner Strong understanding of full funnel metrics Ability to prioritize for maximum business impact in a high-velocity environment Exceptional interpersonal skills and a team-first mindset Fluent in both Japanese and English
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Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™ We're looking for a
Performance Marketing Manager
to lead our user acquisition efforts and elevate brand perception for
Tinder in Japan . This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment. If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you. What You’ll Do
Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines. Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms. Update and maintain campaign performance dashboards for Japan in partnership with media agencies. Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort. Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts. Ensure accurate attribution setup through MMPs for app journeys. Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements. What We’re Looking For
5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs Proven success managing multiple complex initiatives with strategic focus and operational excellence Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools Strong analytical skills with proficiency in Excel/Google Sheets Comfortable working with large datasets and presenting insights in a structured manner Strong understanding of full funnel metrics Ability to prioritize for maximum business impact in a high-velocity environment Exceptional interpersonal skills and a team-first mindset Fluent in both Japanese and English
#J-18808-Ljbffr