Renuity is searching for a Programmatic Marketing Manager based in our Charlotte, NC office to develop and implement a programmatic strategy that aligns with the companys business goals and integrates high?performance across all units.
What Youll Do
- Build a retargeting strategy for Google, Meta, and other platforms that drives incremental growth for the business.
- Create a programmatic channel for our Home Organization business, including YouTube, Native, and retargeting strategies.
- Execute data?driven segmentation and look?alike modeling using 1st?party, 2nd?party, and 3rd?party data via DMP/CDP integrations to hit MC%/CPL targets.
- Automate redundant tasks to increase efficiency.
- Utilize AI and curate seed images/videos for content and ad creation.
- Streamline ad creation using internal or third?party tools to maximize scale and minimize costs.
- Integrate email, website, SMS, and phone channels into the lead flow process.
- Develop reporting and insights for the programmatic channel to guide the team and inform stakeholders.
- Create a CRO system and content strategy to optimize lead quality and flow.
- Implement A/B and MVT testing for optimization and personalized lead flow.
- Develop customer cluster models to target positive clusters and reduce investment in negative ones.
- Use automation tools to keep ads fresh and maximize conversions.
- Combine identity resolution solutions with 1st?party data to enhance customer models.
What Youll Bring
- Ability to own your budget, strategy, and business direction for the programmatic channel.
- Passion for testing and learning new and innovative ways to approach old challenges.
- Strong communication skills, conveying complex ideas clearly and effectively.
- Deep understanding of ad platforms, including Google Ads, Facebook Ads Manager, Instagram, and other relevant social channels.
- Expertise in CRO, LPO, and A/B testing as a core part of success.
- Proven ability to manage and negotiate with external vendors.
- Deep understanding of data and analytics across web analytics platforms and data visualization solutions to create actionable reporting and insights.
What We Offer
- Full benefits package including health, vision, dental, and 401k match up to 6%.
- PTO and holidays.
- Career Advancement opportunities.
Benefits
Insurance: Medical insurance (PPO plans), vision insurance, dental insurance, voluntary life insurance, and disability insurance (STD, LTD), accident insurance, critical illness insurance, hospital indemnity insurance. Healthcare Flex Spending Account, Dependent Care Flex Spending Account.
Paid Holidays & Retirement Plans: 401k Matching.
About Us
Renuity is a national leader in the direct?to?consumer home improvement industry, dedicated to transforming spaces and enhancing lives. With a network of trusted regional companiesincluding Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet AmericaRenuity has grown rapidly through strategic acquisitions.
To learn more, visit https://www.renuityhome.com.
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform the job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.
If you have a question regarding your application, please contact TA@renuityhome.com.
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