Marketing Application Systems Analyst - Remote

Sentara is hiring for a Marketing Application System Analyst!

This position is fully remote.

Overview

Acts as a critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns, and electronic marketing programs. This position will specifically support the digital setup, execution, and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation, analysis, scoring, and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytics.

Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment.

Education

• Bachelor's Degree (Required)

Certification/Licensure

• Google Data Analytics Professional Certificate (Preferred)
• Microsoft Certified Power BI (Preferred)
• Adobe Customer Journey Analytics (CJA) (Preferred)

Experience

• Required to have a minimum of 2 years of experience working in digital marketing and analytics
• Required to have experience using SQL
• Required to have experience working in the healthcare industry
• Required to have experience using in Salesforce