Overview
Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.
This position is based on-site in the Greater Seattle Area.
As the national leader in providing cutting-edge, personalized body transformations, we are the largest and fastest-growing cosmetic surgery practice in the nation, with over 100 locations.
Were looking for a data-driven, patient-obsessed Director of Lifecycle Marketing to lead the strategy, execution, and optimization of our lifecycle marketing efforts, both digitally and in-center. Youll drive personalized messaging across email, SMS, and direct mail while owning the development and deployment of in-center collateral that enhances the patient experience and supports conversion.
The ideal candidate combines deep expertise in lifecycle marketing tools, data analytics & technical process, personalization, data-driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Own the CRM roadmap to drive patient acquisition, retention, loyalty, and reactivation across email, SMS, push, and in-center channels
- Develop and manage multi-touch campaigns supporting the full patient lifecycle: inquiry, consultation, procedure, post-care, referrals and winback
- Build and develop lifecycle-focused data and analytics structure in partnership with technology and data science teams with cross-functional focus to exceed performance trends
- Define and refine patient cohorts and behavioral segments to deliver relevant, timely, and emotionally resonant messaging
- Leverage and optimize CDPs to build automated journeys and workflows that reflect patient needs and preferences across channels
- Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service
- Lead strategy and execution of new center and in-center marketing materials, including signage, brochures, posters, digital screens, and localized promotions
- Partner with field sales teams and the creative team to ensure centers are equipped with up-to-date, brand-aligned collateral that supports patient education and conversion
- Develop consultation room assets, and post-procedure materials that reinforce brand trust and care
- Support center-level activations, seasonal campaigns, and referral initiatives with tailored marketing toolkits
Campaign Management & Optimization
- Plan, execute, and analyze multi-channel CRM campaigns, transactional, promotional, educational, and triggered
- Lead A/B testing and experimentation to optimize messaging, timing, and channel mix
- Continuously improve conversion rates and reduce inefficiencies in contact strategies
- Ensure all communications are HIPAA-compliant and follow best practices in consent management (TCPA, CAN-SPAM)
- Manage email domain health and SMS number reputation, working closely with HubSpot or similar CRM technologies
Cross-Functional Collaboration
- Partner with Brand, Sales, Analytics, Contact Center, and Field Operations to align CRM and in-center efforts with business goals
- Collaborate with Creative and Field teams to localize marketing assets and ensure brand consistency across all touchpoints
Data & Insights
- Collaborate with Analytics and Product teams to interpret performance data and uncover actionable insights
- Report on CRM and in-center marketing effectiveness and make data-driven recommendations to improve patient engagement and revenue impact
REQUIRED SKILLS AND ABILITIES:
- 810 years of experience in CRM, lifecycle marketing, or performance-based marketing, ideally in retail, healthcare, or multi-location environments
- Experience developing in-store or in-center marketing programs, including signage, collateral, and localized campaigns
- Deep expertise in HubSpot or similar CRM platforms and CDPs (Segment, Adobe) including journey building, automation logic, and campaign reporting
- Strong analytical skills with the ability to translate data into strategy and storytelling
- Exceptional project management and communication skills; thrives in fast-paced, deadline-driven environments
- Creative thinker with a bias toward action and innovation
- Self-starter with strong listening skills and the ability to give and receive feedback constructively
- BA/BS in Marketing, Business, Communications, or related field
WORK ENVIRONMENT:
Work onsite at the Corporate Office in Bellevue, WA for a minimum of 3 days a week. May work in remote office locations on Wednesdays and Fridays.
COMPENSATION:
The compensation range for this role is $166,000 - $208,000 + Bonus.
BENEFITS:
- Medical
- Vision
- Life Insurance
- 401K
- EAP
- PTO & Paid Holidays
Note: Compensation may vary by location and experience. Sono Bello reserves the right to adjust the range in the future. Full-time employees may also receive additional benefits such as incentives, health coverage, and parental leave.
Equal Employment Opportunity: Sono Bello is an equal opportunity employer. We do not discriminate on the basis of any protected status under applicable law.
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