Marketing Manager - Motors & Drives

Overview

Join to apply for the Marketing Manager - Motors & Drives role at TECO-Westinghouse.

The Marketing Manager will lead the development and execution of marketing strategies to support the sales of electric motors, variable frequency drives (VFDs), and related products through a channel partner network and direct to OEMs and Large End-Users. This role is responsible for driving brand awareness, generating demand, enabling channel success, and supporting field sales with effective tools and campaigns tailored to industrial verticals and B2B decision-makers.

Responsibilities

• Develop co-marketing programs, promotions, and campaigns with distributors and OEM partners
• Enhance Digital Presence and Capabilities to support market growth
• Create collateral for Sales Team to differentiate the product portfolio and target vertical markets

Essential Duties and Responsibilities

• Channel Marketing & Enablement: Develop co-marketing programs, promotions, and campaigns with distributors and OEM partners; enhance digital presence to support market growth; create collateral for Sales Team to differentiate the product portfolio and target vertical markets
• Demand Generation: Plan and execute integrated campaigns (email, digital ads, webinars, LinkedIn) to generate leads and drive pipeline growth and customer awareness; optimize campaigns by market vertical (e.g., HVAC, water/wastewater, manufacturing, oil & gas)
• Product & Content Marketing: Collaborate with product management and engineering to develop product launch materials, datasheets, application notes, and case studies; translate technical value propositions into compelling marketing messages for channel partners and end users
• Sales Support: Equip sales and channel teams with enablement tools (presentations, ROI calculators, sell sheets, competitive battle cards); align marketing plans with regional and vertical sales goals
• Brand Management & Digital Presence: Manage online presence (website, social media, distributor portals); ensure consistent branding across all partner-facing and end-user materials

Qualifications

• Bachelors degree in Marketing, Business, Engineering, or related field, or equivalent experience
• 5+ years of B2B marketing experience, preferably in industrial equipment, motors, drives, or automation
• Strong understanding of technical marketing, industrial buying cycles, and value-based messaging
• Excellent project management, writing, and communication skills
• Willingness to travel (1020%) for partner visits, events, and training

Skills and Abilities

• Experience marketing NEMA/IEC motors, VFDs, or motion control solutions
• Experience in channel, OEM and end-user marketing, including distributor/OEM support
• Excellent communication, presentation, and stakeholder management skills
• Strategic thinker with a hands-on, results-driven approach

Additional Information

The position requires regular contact with all levels of TWMC and customers including Engineering, Marketing, Factory Operations, Supply Chain, Sales, Service and Accounting. TECO-Westinghouse Motor Company's (TWMC) Management reserves the right to revise, change, or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment, and neither the incumbent nor TWMC may terminate employment at any time, for any reason.

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