Customer Marketing Associate - Promotions

Customer Marketing Associate - Promotions

FanDuel is looking for a Marketing Associate to support our promotional moments and Reward Machine initiatives. You will play a key role on the Casino Customer Marketing team supporting, helping elevate our customer engagement efforts through operational excellence and scaling our promotional processes. This role will collaborate with multiple departments within FanDuel including Operations, Marketing Technology, Customer Service, Brand, Product, and Commercial. This is an exciting opportunity to help elevate the customer experience while executing revenue?generating marketing initiatives at a premier gaming company.

Responsibilities

• Oversee end?to?end executional elements of promotional campaigns and Reward Machine initiatives, including creation, deployment, QA and channel optimization.
• Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery.
• Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights and recommendations.
• Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data.
• Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base.
• Become an SME of communications strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders.
• Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas and player impacts.
• Develop standardized processes and economies of scale for promotion execution and strategic playbook.
• Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities.
• Collaborate with Marketing organization for planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement.
• Continually support team members with a one?team mentality, providing operational coverage.

Qualifications

• Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution.
• Top?notch organizational and project management skills to handle concurrent initiatives, balancing progress on long?term projects with BAU promotional delivery deadlines.
• Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies.
• Exceptional verbal and written communication to collaborate with stakeholders and leaders.
• Comfort with data and insights to measure performance and contribute to decision making.
• Positive attitude and strong team player.
• Knowledge/experience working within a heavily regulated industry preferred.
• Interest in i?gaming and Casinos a plus.
• Bachelors degree required.

Benefits

We offer a comprehensive benefits package, including medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; paid personal time off; 14 paid company holidays; paid sick time; and a range of other employee benefits. For full details, please visit FanDuel Total Rewards.

Location & Compensation

Manhattan, NY
$40,000.00 $42,000.00
Posted 3 months ago

Seniority level

Associate

Employment type

Full?time

Job function

Other

Industries

Gambling Facilities and Casinos and Spectator Sports

Equal Opportunity Employment

FanDuel is an equal opportunities employer and we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected characteristic. We also provide reasonable accommodations for qualified individuals with disabilities. For more information, please email Benefits@fanduel.com.

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