Business Writer - Proposal Marketing Coordinator

Business Writer - Proposal Marketing Coordinator

Plante Moran is seeking a dynamic storyteller with strong business acumen and a passion for real estate, development, and construction to join our fast?paced team.

About the Role

This role supports a wide range of strategic and creative initiatives, including:

• Copywriting for print and digital assets such as proposals, bios, social media, website content, white papers, staff bios, case studies, marketing emails, webinars, presentations, collateral, internal communications, client deliverables, etc.
• Conducting keyword research to inform SEO?friendly writing across digital content.
• Proofreading materials and coordinating proofreading with third?party services.
• Coordinating annual content review for collateral and other sales enablement tools with varying constituents and compliance/legal.
• Managing task execution for marketing projects to ensure timely delivery of written work and overseeing edits, requested changes, and approvals.
• Leading competitive research and market analysis to support content strategy, positioning, and campaign development with data?driven insights.
• Managing our annual client satisfaction survey, including list development, distribution, analysis, and reporting.
• Providing support for K?12 bond information campaigns for clients, guiding strategy, materials, and design discussions with clients, internal teams, and vendors while managing content development from concept through approval and distribution.
• Assisting with maintenance of our CRM system and other marketing technologies to monitor campaign success and online activities.
• Coordinating photoshoots for client case studies, securing approval, determining shot lists, and facilitating communication between client relationship managers, client contacts, and photographers.
• Offering broad marketing support across industries, services, and initiatives, supporting overflow projects from events to client deliverables, building relationships with the Realpoint marketing team, broader marketing team, and internal constituents.

Qualifications

• Bachelor's Degree in English, Journalism, Communications, Marketing, Business Administration, or related field.
• 1?3 years of business writing, communications, or marketing experience.
• Excellent attention to detail.
• Excellent time management and organizational skills, with ability to multitask and reprioritize.
• Familiarity with keyword research tools and basic understanding of SEO principles.
• Experience with CRM and marketing automation software a plus.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Premiere Pro) and PowerPoint is a plus.
• Limited travel required.
• Candidates must reside in Southeast Michigan.

Benefits and Work Hours

This is an exempt position; you may work hours exceeding 40 per week. Eligible staff receive a benefits package that includes health, dental, vision, disability, and life insurance, Flexible Time Off, holidays, 401(k), travel and lodging reimbursement, and a discretionary bonus plan. A pension plan is available for eligible administrative and paraprofessional staff.

Equal Opportunity Employer

Plante Moran is an Equal Opportunity Employer. We maintain a drug?free workplace and are committed to a diverse workforce. All applicants must be legally authorized to work in the United States without sponsorship, except for qualified bilingual candidates in Japanese/English or Chinese/English.

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